What is a Franchise Consultant
Users going through our site often come across this term “Franchise Consultant” and seem puzzled by what it means. It’s not the easiest idea to understand and a quick search online doesn’t seem to make it that much clearer. The Wikipedia article for “Franchise Consultant” starts by saying “'Franchise consulting' traditionally meant the same consultant-to-client relationship as any other industry wherein the consultant charges a 'fee for services'.”
Seriously? What is that supposed to mean?
After reading that vague description I wanted to write up a quick post about what franchise consulting is and how it can be helpful to someone who is interested in opening a franchise.
One Version of the Term:
This is the version that Wikipedia described in their intro. There was (and still is) an industry for consultants who specialize in helping franchises improve their business practices to improve their bottom line. So think of any other type of business consultant and narrow their range to helping franchises and you have one definition of a “Franchise Consultant”. But, that isn’t the typical definition of the term.
What is Usually Meant:
The term “Franchise Consultant” is now more commonly used to refer to someone who helps potential franchisees open a new franchise and who helps franchisors expand their business. They typically help people at both ends of the business. As for all situations where agents are serving multiple groups (real estate agents are another example) there can be some sort of principal-agent issues involved, but franchise consultants can still be critically important to someone who is looking to start their own business. Franchise consultants have experience and connections within the franchising world that allows them to link new franchisees to the right resources and franchises for them.
Sorry for the quick post but I hope it helped.
Interested in opening a franchise? Take our FREE quiz to find the perfect match for you.
Have topics you want covered by our blog? Email me at firstname.lastname@example.org with questions, comments, or suggestions.
Franchising and the Economy Infographic
In all the talk about deficits,unemployment, and the precarious state of our nation's economy, one of America's most powerful engines for recovery is often (and foolishly) excluded from the conversation -- a classic case of missing what's right under our nose. Developed and perfected right here in the U.S., the franchise business model represents the ideal blend of national heft and local business, accounting for hundreds of thousands of stores, millions of jobs, and billions in annual output.
Choosing Between a Product and a Service Franchise
There are basically two types of businesses that can be offered by an individual. They can offer Products to their customers which are tangible goods meant for the customer's consumption or they can offer them Services which are intangible and work to make the life of the consumer easier and more convenient. With technologies advancing rapidly and the global demands of consumers changing there is a very thin line dividing the service and product segment of the consumers demands. An example of this can be the purchase of a car from an auto dealer. The dealer not only offers the vehicle at a competitive rate but now has to offer different services as well, such as financing options, after-sales services, ready documentation and other non- tangible services. This kind of merging has made it very difficult to draw a clear line as to the service and product industry but for the sake of argument we will consider a theoretical perspective where you have to choose a traditional product franchise or a service franchise.
Best Pizza Franchise Opportunities in 2015
Tasty, classic, and lucrative, pizza franchises should definitely be considered if you want to open a food franchise. Pizza franchise opportunities are incredibly fast-growing, and are definitely not going to leave American’s diets any time soon. (Imagine your life without pizza!) To get you started, we’ve listed some of the best pizza franchises below, so you can start comparing your options today.