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IFE Expo Is Back! Here’s What To Expect (And How To Maximize Your Time) In Nashville 2021

The IFE Franchise Expo is back!

Grab your cowboy boots and a stack of business cards. It’s time to head to Nashville to network and connect with large, medium-size and emerging franchise brands.

We’re thrilled to see our friends at MFV putting on in person events after a year of only being able to connect with industry colleagues digitally. The Franchise Expo Nashville will be bringing together attendees, exhibitors, expert speakers and sponsors for information sharing, education, business development and fun.

If your franchise wants to get the most out of this event, here are several recommendations:

  1. Get a booth and display. You need to become part of the conversation. In the past year with IFE’s online expos, we learned that their secret sauce is not renting a venue or selling exhibit space, it's connecting clients with qualified candidates in a comfortable efficient setting. Whether it is in a building online, franchise professionals cannot thrive in their work without connecting with each other to build mutually valuable relationships
  2. Leverage the show as a lead source. One reason we’re supporters of events like these is because trade shows, exhibits and other events are similar to online lead generators. When you buy leads online, you’re essentially replicating the show experience without being there physically. Now you can do both. In order to accentuate your growth marketing efforts, you can integrate your digital lead generation plan with an in person strategy. Together, that’s a winning combination to meet the right candidates without breaking your budget.

It’s a week away, and we’re counting down the days! Come to IFE Nashville to make key connections with industry contacts, make a few toasts to the next chapter in this lockdown adventure, and tip our cowboy hats to a prosperous spring.

Giddy up, franchise folk! 

How Franchise Conferences Work Like Online Lead Generation

As you know, we are pretty big advocates here about the four step lead generation process.

What is franchise lead generation?

The process by which a franchisor finds prospective franchisees to open a new franchise - best practices, lead sources, budgets, process, and tech used for franchise lead gen.

When Should You Send Email To Potential Franchisees

Frankly, if your franchise hasn't thought about your email send times, you're probably losing out. As you'll see below, what time of day you send email can make a pretty significant difference in the amount and type of engagement you get.