I'm Falling In Love With Facebook
I’m falling in love with Facebook, and here’s why:
If you’re like most, you probably assume that social media is a marketing channel full of thirteen year old girls.
Yes, if you run untargeted social media ads, you’re certain to get low quality traffic,but you might be surprised that Facebook ads can be(and should be) one of your highest quality traffic sources!
Facebook is my favorite way to
- target high quality individuals
- encourage website visitors to return (via remarketing),
- Analyze Our Target Demographics
The best part is, this all comes at costs similar to our other popular SEM channels.
For Franchisors, Success In Social Media Advertising Depends On Two Things
- How compelling their ads are
- How well they can answer the question “Who Wants To Open A Franchise”
Lucky for us, Facebook has been busy gathering, buying, and aggregating data
about Facebook users! They’ve tied all that information back to Facebook
profiles so that YOU can send them relevant ads. They have a million ways to
Here are 10 Randomly selected Facebook targeting settings
- Net Worth and Income
- Business Owners
- Office type (home, corporate, small office)
- Business Purchase History
- Political and Non-Profit donation history
- Household composition
- Page Likes
- Home Value
- specific Interests and/or Hobbies
- And my favorite “Has the user purchased milk recently”
The kinds of people who visit FranchiseHelp.com
This screenshot shows us an overview of the types of people that visit FranchiseHelp.com.
Topping the List are all categories comprised of ffluent and ambitious individuals who are actively seeking further professional success.
And the kinds who don't Visit FranchiseHelp.com
Here we learn that the people least likely to go to franchisehelp.com are
groups of low income rural parents and grandparents
The most common occupations of FranchiseHelp.com Visitors
jobs that franchisehelp.com visitors avoid
Demographics Of FranchiseHelp Lead Submitters
What type of person actually submits a lead to become a franchisee via franchisehelp.com?
What we have found is that education and relationship status are some ofthe
most predictive factors when evaluating if a population is likely to be
interested in franchising.
People with higher income tend to be more interested in franchising via
Lastly, the most significant indicator of a franchisee is always age
Now Compare these franchisehelp.com audiences with people who currently own a franchise. You might be surprised how similar they are.
When Should You Send Email To Potential Franchisees
Frankly, if your franchise hasn't thought about your email send times, you're probably losing out. As you'll see below, what time of day you send email can make a pretty significant difference in the amount and type of engagement you get.
I’ve written six posts about franchising on LinkedIn. Here are my early reactions:
I’ve done my best to publish a variety of topics, so as to see the effects of different topics on engagement.
When Should You Serve Facebook Ads. AKA We Tried to Outsmart Facebook
We love Facebook ads here at FranchiseHelp. They’re a great tool to use to reach a very specific audience with a more narrative message than you can usually accomplish with search ads. But beyond that we love the details you can get out of the data and the amount you can tweak your campaigns to take advantage of all sorts of small details. That’s why we figured that Facebook would be the perfect place to run this experiment. We created a set of ten different ads and then ran each ad in 24 different adsets, one for each hour of the day. We let these ads run for a full month and believe it or not, a best time started to emerge.