I'm Falling In Love With Facebook
I’m falling in love with Facebook, and here’s why:
If you’re like most, you probably assume that social media is a marketing channel full of thirteen year old girls.
Yes, if you run untargeted social media ads, you’re certain to get low quality traffic,but you might be surprised that Facebook ads can be(and should be) one of your highest quality traffic sources!
Facebook is my favorite way to
- target high quality individuals
- encourage website visitors to return (via remarketing),
- Analyze Our Target Demographics
The best part is, this all comes at costs similar to our other popular SEM channels.
For Franchisors, Success In Social Media Advertising Depends On Two Things
- How compelling their ads are
- How well they can answer the question “Who Wants To Open A Franchise”
Lucky for us, Facebook has been busy gathering, buying, and aggregating data
about Facebook users! They’ve tied all that information back to Facebook
profiles so that YOU can send them relevant ads. They have a million ways to
Here are 10 Randomly selected Facebook targeting settings
- Net Worth and Income
- Business Owners
- Office type (home, corporate, small office)
- Business Purchase History
- Political and Non-Profit donation history
- Household composition
- Page Likes
- Home Value
- specific Interests and/or Hobbies
- And my favorite “Has the user purchased milk recently”
The kinds of people who visit FranchiseHelp.com
This screenshot shows us an overview of the types of people that visit FranchiseHelp.com.
Topping the List are all categories comprised of ffluent and ambitious individuals who are actively seeking further professional success.
And the kinds who don't Visit FranchiseHelp.com
Here we learn that the people least likely to go to franchisehelp.com are
groups of low income rural parents and grandparents
The most common occupations of FranchiseHelp.com Visitors
jobs that franchisehelp.com visitors avoid
Demographics Of FranchiseHelp Lead Submitters
What type of person actually submits a lead to become a franchisee via franchisehelp.com?
What we have found is that education and relationship status are some ofthe
most predictive factors when evaluating if a population is likely to be
interested in franchising.
People with higher income tend to be more interested in franchising via
Lastly, the most significant indicator of a franchisee is always age
Now Compare these franchisehelp.com audiences with people who currently own a franchise. You might be surprised how similar they are.
Why did you click on my ad? A franchise advertiser’s Google lament.
(I’ll warn you in advance, you’re going to lose a bit of faith in search engine marketing as you read through this post, so beware)
Why “Recession-Proof” Is A Terrible Way To Advertise Your Franchise
Notice how the past few weeks are not only quite lower than the rest of the year but also how the magnitude of the short term changes (both up and down) have been increased in the past little while.
It's Franchise "Buying" not "Selling"
Recently, we came across this video from the Franchise Performance Group on how we need to think about franchise lead generation from the perspective of franchise “buying” rather than the usual tactics of franchise “sales.” We hope you enjoy: