Lead Generation Resource Center
People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.
You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.
The First Two Franchise Instagram Ads You’ll Ever See
While we are incredibly new to the mobile photo app advertising game, here’s a few principles we used to create the ads:
Don’t Click on My Ad! The Paradox of Free Branding
Text ads in LinkedIn appear in a few different places; at the top of the page or on the right rail. Even though they are far less likely to be clicked than sponsored posts, the payment and ad serving mechanism is the same for both ad types. You choose a bid per click and you pay that bid every time a user clicks on one of your ads. The frequency with which your ad is shown is based on the value of your bid relative to bids of other advertisers targeting the same audience.
Should My Franchise Advertise On Linkedin?
While the entire thing may appear as gobbledygook to most, essentially Scott is trying to give a single snapshot of all of the major players in the online marketing space. As you’ll see, he breaks down the landscape into categories such as “Experiences,” “Operations,” “Platforms” and more.
Instagram Ads For Franchises (Some Early Pros and Cons)
For those of you who have been around the internet for the past 20 years, you’ll be able to remember what it was like to see it evolve.
I'm Falling In Love With Facebook
If you’re like most, you probably assume that social media is a marketing channel full of thirteen year old girls.
Reddit for Franchises: An Introduction and an Example
As your franchise searches for more and most importantly different sources of traffic to drive to your website, the conversation will likely eventually turn to Reddit.
I’ve written six posts about franchising on LinkedIn. Here are my early reactions:
I’ve done my best to publish a variety of topics, so as to see the effects of different topics on engagement.
What sitting in a hallway, real estate, and Facebook ads have in common
The past few days, FranchiseHelp had the pleasure of attending the 6th Annual International Franchise Brokers Conference and Expo. As part of our attendance, we were invited to exhibit in the hallway right outside of the exhibition hall. (Franchises that work directly with the brokers were invited to sit in the hall itself.)
What’s the deal with this “Social, Local, Mobile” thing? And what should franchises do about it?
In 2014, the internet marketing community is all abuzz with the phrase “Social, Local, Mobile” There isn’t a week that goes by that you don’t hear someone espousing the merits of these three words. As with all buzzwords, there’s likely more glitz than substance, but let’s do our best to try and make sense of what’s going on here on three levels:
