In the world of franchising, there are two major branding considerations. The question is, how much of your dollars should be spent building your b2b brand, versus your b2b brand? Let's find out.

I’d say that we have a bit of an odd curiosity with offline marketing here at FranchiseHelp. In one way, we’re completely obsessed with marketing in general. On the other hand, we really don’t know much about how the majority of marketing dollars are spent in the world.

The secret to franchising success is having leads that sustain life in the sales funnel. Un-verification is the latest tool in our robust verification toolkit to help make that happen for you.