It's Franchise "Buying" not "Selling"
Recently, we came across this video from the Franchise Performance Group on how we need to think about franchise lead generation from the perspective of franchise “buying” rather than the usual tactics of franchise “sales.” We hope you enjoy:
For the entire article, check out the Franchise Performance Group blog.
How to Build a Massively Valuable Franchisor, Part 2: Your Brand’s Growth Journey
What do all of the following franchise brands have in common? Subway. Dominos. Dunkin. Remax. Midas. OrangeTheory. Kumon. Ziebart. Carstar. Meineke. If you’re thinking the answer is that each of these companies are listed on Franchise Direct’s Top 100 Franchises in 2021, you are correct.
I’ve written six posts about franchising on LinkedIn. Here are my early reactions:
I’ve done my best to publish a variety of topics, so as to see the effects of different topics on engagement.
Franchising, Interrupted: Our 2020 Year In Review
As we close out perhaps the most bizarre calendar year in recent history, we’d like to take a moment to reflect on the past twelve months, and also think about our year ahead.
