It's Franchise "Buying" not "Selling"
Recently, we came across this video from the Franchise Performance Group on how we need to think about franchise lead generation from the perspective of franchise “buying” rather than the usual tactics of franchise “sales.” We hope you enjoy:
For the entire article, check out the Franchise Performance Group blog.
An Email Autoresponder That Didn't Work and Why
One of the best places to work on improving your conversion rates is the e-mail auto-responder.
Reddit for Franchises: An Introduction and an Example
As your franchise searches for more and most importantly different sources of traffic to drive to your website, the conversation will likely eventually turn to Reddit.