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It's Franchise "Buying" not "Selling"

Recently, we came across this video from the Franchise Performance Group on how we need to think about franchise lead generation from the perspective of franchise “buying” rather than the usual tactics of franchise “sales.” We hope you enjoy:

For the entire article, check out the Franchise Performance Group blog.

Guest Posting for Franchises

One of the strategies that internet marketers are turning to more and more frequently as the calendar turns to 2015 is the idea of the guest post.

A Conversation About Franchise Email With Two Guys Who've Sent 100 Million

There's always going to be naysayers about older marketing channels. But I firmly believe in the power of email for now.

Why “Recession-Proof” Is A Terrible Way To Advertise Your Franchise

Notice how the past few weeks are not only quite lower than the rest of the year but also how the magnitude of the short term changes (both up and down) have been increased in the past little while.