It's Franchise "Buying" not "Selling"
Recently, we came across this video from the Franchise Performance Group on how we need to think about franchise lead generation from the perspective of franchise “buying” rather than the usual tactics of franchise “sales.” We hope you enjoy:
For the entire article, check out the Franchise Performance Group blog.
Text Franchise to 76686
We've always been huge proponents of texting at FranchiseHelp. Now we've we started seriously experimenting with using text messaging as a marketing channel, and the findings are awesome.
Five Terrible Franchising Display Ads and One That Worked
For those of you who have been in the internet game for a long time, you know way more than I do about display ads. It seems that as long as people have been clicking around the internet, there have been advertisements ready to meet them. Anyone remember when banner ads used to look something like this?
Is Your Franchise Brand Making These Four Critical Calculations for Sales Growth?
Our mission is to help franchisors make decisions that are informed and rational, one calculation at a time, so today we’re going to dive into the four critical calculations for sales growth.