It's Franchise "Buying" not "Selling"
Recently, we came across this video from the Franchise Performance Group on how we need to think about franchise lead generation from the perspective of franchise “buying” rather than the usual tactics of franchise “sales.” We hope you enjoy:
For the entire article, check out the Franchise Performance Group blog.
The Changing Realities of Phone Calls to Potential Franchisees
Before I dive into the details of the types of behavior we’ve been seeing recently here at FranchiseHelp, I want you to think about one question.
WEBINAR: Overview of Franchise Lead Generation
In this webinar, FranchiseHelp's Eli Robinson provides an overview of the four key components of online franchise lead generation. Each of these steps will be covered in more depth in subsequent webinars in the series.
What We’ve Learned Sending 6,636 Text Messages in the Past 4 Months
It seems like just yesterday that text messages were “on the rise.” And now, at the end of 2014, text messaging seems to be nearly ubiquitous.