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It's Franchise "Buying" not "Selling"

Recently, we came across this video from the Franchise Performance Group on how we need to think about franchise lead generation from the perspective of franchise “buying” rather than the usual tactics of franchise “sales.” We hope you enjoy:

For the entire article, check out the Franchise Performance Group blog.

An Email Autoresponder That Didn't Work and Why

One of the best places to work on improving your conversion rates is the e-mail auto-responder.

January is Definitely “Open a Franchise” Month

As the calendar turns to 2015, everyone around the world is working on their new years’ resolutions. Some of the more popular ones for personal lives are always about sending more time with your family, eating healthier, or going to the gym more frequently.

3 FAQs about Native Ads (Including Examples from Franchise Lead Gen)

One of our loyal readers recently submitted a comment asking for more articles about native advertising. Ask and ye shall receive!