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Step 1: Acquiring Traffic Step 2: Turning Visitors Into Leads Step 3: Turning Leads into Candidates Step 4: Turning Candidates Into Franchisees

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Turning Candidates Into Franchisees

It's Franchise "Buying" not "Selling"

Eli Robinson
Friday, October 17 2014

Recently, we came across this video from the Franchise Performance Group on how we need to think about franchise lead generation from the perspective of franchise “buying” rather than the usual tactics of franchise “sales.” We hope you enjoy:

For the entire article, check out the Franchise Performance Group blog.

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