Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

It's Franchise "Buying" not "Selling"

Recently, we came across this video from the Franchise Performance Group on how we need to think about franchise lead generation from the perspective of franchise “buying” rather than the usual tactics of franchise “sales.” We hope you enjoy:

For the entire article, check out the Franchise Performance Group blog.

Going Mobile. (It’s Time for You to Redesign Your Franchise’s Website.)

The Who may have been quite prescient for 1971 when they penned this decade's theme for online franchise lead generation:

How Your Franchise Can Turn The Great Resignation Into The Great Recruitment

Why did 11.5 million workers quit their jobs during the months of April, May, and June 2021? This economic trend might not be great for all the companies losing their employees, but if you’re a franchisor looking to sign up new owners, this is the time to capitalize.

How to Build a Massively Valuable Franchisor, Part 1: Truths About The Franchising Model

Whichever one of those archetypes most resonates with you, let us be the first to wish you congratulations. You’ve already started down a path with a high probability of reaching a profitable destination.