It's Franchise "Buying" not "Selling"
Recently, we came across this video from the Franchise Performance Group on how we need to think about franchise lead generation from the perspective of franchise “buying” rather than the usual tactics of franchise “sales.” We hope you enjoy:
For the entire article, check out the Franchise Performance Group blog.
My best email subject line this year (sort of)
It is nearly impossible to over-state the importance of an email's subject line. In my days as a franchise marketer, I've written well into the thousands of subject lines.
One Example of How FranchiseHelp’s Lead Verification System Works
Whenever the topic of third-party lead providers comes up, there is often a very quick jump to the concept of “lead quality.” For every unique source, a buyer looks to analyze the odds that leads from that provider will…
2017 Franchise Development Report
FranchiseHelp's 2017 analysis on the state of Franchise Development in the US