Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

It's Franchise "Buying" not "Selling"

Recently, we came across this video from the Franchise Performance Group on how we need to think about franchise lead generation from the perspective of franchise “buying” rather than the usual tactics of franchise “sales.” We hope you enjoy:

For the entire article, check out the Franchise Performance Group blog.

The Four Things Every Franchise Professional Says Yes To

We’ll take a break today from our usually super-analytical tone today to speak about something a little less “numbersy.” It's hard getting franchise professionals to say yes, but one of these four messages should cut through the noise.

I’ve written six posts about franchising on LinkedIn. Here are my early reactions:

I’ve done my best to publish a variety of topics, so as to see the effects of different topics on engagement.

Facebook Live – Your Franchise’s Own TV Channel?

I don’t know how many of you are watching the World Series, but if you are then you have seen some really weird Facebook advertisements. If you need a refresher: