It's Franchise "Buying" not "Selling"
Recently, we came across this video from the Franchise Performance Group on how we need to think about franchise lead generation from the perspective of franchise “buying” rather than the usual tactics of franchise “sales.” We hope you enjoy:
For the entire article, check out the Franchise Performance Group blog.
City and State Fields – What are they good for? Absolutely nothing.
One topic that we discuss over and over here at FranchiseHelp is contact forms.
The Week That Franchising Sleeps
You of course feel that the last week of the year is the slowest in franchising, but here’s a quick look at the data behind it.
My #1 Piece of Advice for Your Franchise’s Website
Your franchise sales website is really, really important. And if you asked me the most important thing to make sure is happening, then this is what I would tell you...