It's Franchise "Buying" not "Selling"
Recently, we came across this video from the Franchise Performance Group on how we need to think about franchise lead generation from the perspective of franchise “buying” rather than the usual tactics of franchise “sales.” We hope you enjoy:
For the entire article, check out the Franchise Performance Group blog.
A Conversation About Franchise Email With Two Guys Who've Sent 100 Million
There's always going to be naysayers about older marketing channels. But I firmly believe in the power of email for now.
WEBINAR: Following Up With Franchise Leads
In this webinar, FranchiseHelp's Eli Robinson discusses best practices for following up with franchise leads, and get to Step Three of online franchise lead generation: Turning Leads into Candidates.
A Lesson About Email Automation on Christmas Eve
It’s 4PM on Christmas Eve, 2015. The FranchiseHelp offices are technically closed, but I decided to stick around NYC this year. So here I am with an empty office.