It's Franchise "Buying" not "Selling"
Recently, we came across this video from the Franchise Performance Group on how we need to think about franchise lead generation from the perspective of franchise “buying” rather than the usual tactics of franchise “sales.” We hope you enjoy:
For the entire article, check out the Franchise Performance Group blog.
You’ve Probably Never Listened to a Podcast. But That’s About to Change.
Essentially a podcast is a recorded audio program available for download from the internet. It’s synonymous with what some of y’all may know as talk radio but it’s not broadcast. Rather it is released a single file that you can listen to from start to finish.
Email Segmentation.... Is It a Good Idea?
It might seem obvious to say that everyone reacts to emails differently, but how do you put that into practice? Do you send different emails based on where people live? What franchise industry they’re interested in? Their current role at work? Something else altogether?
An A/B Test That Shows the Value of Color
For part of our franchise selection experience, we use a “jumper” as one of our calls to action. Essentially when a user selects one of the franchises on our category pages, a bar “jumps” down from the top of the page to ask them to take them to a lead form: