It's Franchise "Buying" not "Selling"
Recently, we came across this video from the Franchise Performance Group on how we need to think about franchise lead generation from the perspective of franchise “buying” rather than the usual tactics of franchise “sales.” We hope you enjoy:
For the entire article, check out the Franchise Performance Group blog.
5 Things Marketers Don't Want You to Know
If you worked with FranchiseHelp between 2014 and 2015, you probably already know me. I used to be your Account Manager (hi!). Since then I’ve been bouncing around, and finally landed in the Marketing department. Maybe next year I’ll get to try being a Dev.
What is Split (A/B) Testing?
Split Testing or A/B Testing or Multivariate testing (doesn’t really matter which term you use, they all mean the same thing) is one way for a franchise to figure out how to best design their website or test any strategy for that matter.
What’s an Email “Click Map” and Why it Matters
For certain emails, the main purpose is branding. The goal of these emails is very high distribution and are traditionally evaluated using open rate as the primary metric.