It's Franchise "Buying" not "Selling"
Recently, we came across this video from the Franchise Performance Group on how we need to think about franchise lead generation from the perspective of franchise “buying” rather than the usual tactics of franchise “sales.” We hope you enjoy:
For the entire article, check out the Franchise Performance Group blog.
Which messages appeal most to potential franchisees?
It depends, obviously!
Reddit for Franchises: An Introduction and an Example
As your franchise searches for more and most importantly different sources of traffic to drive to your website, the conversation will likely eventually turn to Reddit.
Analyzing The 2018 Entrepreneur Franchise 500 (+ Dataset)
January has come again, which means that our partners over at Entrepreneur have revealed their annual look at the top franchises in America: The Franchise 500. Here's a look at what's changed this year.