Watch This, Then Let’s Talk Franchise Lead Gen
I’m sitting here on a random Tuesday, when a data visualization pops up in my LinkedIn feed. It’s a visualization of how Amercians spend our time during the “average day.” You gotta take a look:
There are a million things to unpack here, but let’s not bury the lead(s) from a franchise lead generation perspective.
Yellow is bad.
Ok. Too easy? Yes. When people sleep, they can’t research franchise opportunities and communicate with you.
Pink isn’t that good either.
When people are working, they’re rarely in a position to do the thinking they need to about franchises. That may be the trigger event, but it’s not the time for them to actually become a lead. And they sure as heck don't have time to speak ten if they do become a lead.
It’s all about the blue.
That’s right. As un-intuitive as it may seem, franchise lead gen is about the leads’ leisure time. It’s a fantastic category to keep your eye on, and you’ll see it really take off around 5PM before becoming >50% of all people in the 8-9PM hour. It then has some critical mass until around midnight.
Eli Robinson is the COO of Metric Collective, FranchiseHelp's parent company. He is a big fan of turning large populations into averages.
Snapchat For Franchises – A 2018 Update
Snapchat's first advertising products hit the market a few years ago. Now that 2018 has arrived, here's a look at what ad opportunities exist on the platform for franchises
How Does the Holiday Season Affect Interest in Franchising
It’s the middle of November, so that means that FranchiseHelp is continually getting one of my favorite inquiries: How do the holidays affect franchise lead gen?
Why “Recession-Proof” Is A Terrible Way To Advertise Your Franchise
Notice how the past few weeks are not only quite lower than the rest of the year but also how the magnitude of the short term changes (both up and down) have been increased in the past little while.