Watch This, Then Let’s Talk Franchise Lead Gen
I’m sitting here on a random Tuesday, when a data visualization pops up in my LinkedIn feed. It’s a visualization of how Amercians spend our time during the “average day.” You gotta take a look:
There are a million things to unpack here, but let’s not bury the lead(s) from a franchise lead generation perspective.
Yellow is bad.
Ok. Too easy? Yes. When people sleep, they can’t research franchise opportunities and communicate with you.
Pink isn’t that good either.
When people are working, they’re rarely in a position to do the thinking they need to about franchises. That may be the trigger event, but it’s not the time for them to actually become a lead. And they sure as heck don't have time to speak ten if they do become a lead.
It’s all about the blue.
That’s right. As un-intuitive as it may seem, franchise lead gen is about the leads’ leisure time. It’s a fantastic category to keep your eye on, and you’ll see it really take off around 5PM before becoming >50% of all people in the 8-9PM hour. It then has some critical mass until around midnight.
Eli Robinson is the COO of Metric Collective, FranchiseHelp's parent company. He is a big fan of turning large populations into averages.
Call my franchise leads at 11PM? What?
However, beyond that, the question remains about what time of day leads are most likely to respond.
Going Mobile. (It’s Time for You to Redesign Your Franchise’s Website.)
The Who may have been quite prescient for 1971 when they penned this decade's theme for online franchise lead generation:
What FranchiseHelp is (and is not) - Lead Generation
Well, it’s kinda in the name... We help franchisees find franchises that they want to invest in, and we help franchisors who want to expand their business find potential franchisees.