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Identify your perfect franchise match! Take our short quiz Find your franchise match!

WEBINAR: Following Up With Franchise Leads

In this webinar, FranchiseHelp's Eli Robinson discusses best practices for following up with franchise leads, and get to Step Three of online franchise lead generation: Turning Leads into Candidates.

Following up with leads - emails, texts, and call strategy

  • Two key concepts to quantify your followup process:

    • Your Franchise's Funnel: How do people move through your sales process?
    • Real Costs: What are the hard and soft costs of contacting leads?
  • The most (and least) important ways you should reach out to your leads.

    • From emails to calls to texts, all the way to direct mail.
  • The number one thing you can do to increase conversion rates is by following up with your leads immediately.

    • When at all possible, call your leads within one minute.
    • Conversion rates drastically within minutes.
  • Continue to follow up with a combination of calls, texts, and emails. Leads are never "dead".
  • Plus: see how we're testing real franchisors' followup strategies.
Mobilegeddon for Franchises

Depending on what you were doing in February 2011, it’s possible that Google Panda is a four letter word around your office.

I'm Falling In Love With Facebook

If you’re like most, you probably assume that social media is a marketing channel full of thirteen year old girls.

Reddit for Franchises: An Introduction and an Example

As your franchise searches for more and most importantly different sources of traffic to drive to your website, the conversation will likely eventually turn to Reddit.