WEBINAR: Following Up With Franchise Leads
In this webinar, FranchiseHelp's Eli Robinson discusses best practices for following up with franchise leads, and get to Step Three of online franchise lead generation: Turning Leads into Candidates.
Following up with leads - emails, texts, and call strategy
- Two key concepts to quantify your followup process:
- Your Franchise's Funnel: How do people move through your sales process?
- Real Costs: What are the hard and soft costs of contacting leads?
- The most (and least) important ways you should reach out to your leads.
- From emails to calls to texts, all the way to direct mail.
- The number one thing you can do to increase conversion rates is by following up with your leads immediately.
- When at all possible, call your leads within one minute.
- Conversion rates drastically within minutes.
- Continue to follow up with a combination of calls, texts, and emails. Leads are never "dead".
- Plus: see how we're testing real franchisors' followup strategies.
The Seven Deadly Sins of Franchising
In all of our years working with, educating and learning from franchisors, these are the trends that send brands in the wrong direction. Avoid them if you can!
Is Your Franchise Brand Making These Four Critical Calculations for Sales Growth?
Our mission is to help franchisors make decisions that are informed and rational, one calculation at a time, so today we’re going to dive into the four critical calculations for sales growth.
Franchise Hope: How Perspire Sauna Studio Uses Heat, Sweat & Hospitality to Weather the Economic Downturn
Perspire has set the standard for infrared saunas in their communities in a friendly, comfortable, spa like atmosphere centered around hospitality and of course, sweat. Let's find out how they did it!
