WEBINAR: Following Up With Franchise Leads
In this webinar, FranchiseHelp's Eli Robinson discusses best practices for following up with franchise leads, and get to Step Three of online franchise lead generation: Turning Leads into Candidates.
Following up with leads - emails, texts, and call strategy
- Two key concepts to quantify your followup process:
- Your Franchise's Funnel: How do people move through your sales process?
- Real Costs: What are the hard and soft costs of contacting leads?
- The most (and least) important ways you should reach out to your leads.
- From emails to calls to texts, all the way to direct mail.
- The number one thing you can do to increase conversion rates is by following up with your leads immediately.
- When at all possible, call your leads within one minute.
- Conversion rates drastically within minutes.
- Continue to follow up with a combination of calls, texts, and emails. Leads are never "dead".
- Plus: see how we're testing real franchisors' followup strategies.
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For those of you who have been around the internet for the past 20 years, you’ll be able to remember what it was like to see it evolve.
The Only Article I’ll Ever Write About Monthly Unique Visitors
Only 16 months ago (August 2014), we were sitting at 139,463. That’s an over 250% increase in traffic to FranchiseHelp in less than a year and a half!
Evergreen Franchise Content i.e. Our Most Popular Blog Post
Anyway, today we’re looking at evergreen content. Here’s a good video that coversthe idea: