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What Day of the Week Should You Send Franchise Email?

Last week, I published a post that was a follow-up on email send times entitled "We Changed Our Email Send Times, Again – Five Graphs That Tell the Whole Story." You can find that article here and the original article we wrote on email send times here.

Days of the Week

Anyway, on the heels of that post, we received an email from one of our readers. Here’s what it said:

" Hi,

I liked the research you provided on open and CTRs for email opens.

Can you find out if any studies have been done with day of the week?

Thank you. "

Well, as we’ve always said, the goal of the lead generation resource center is to provide as much useful information to franchises that we possibly can. On that note, the answer to this franchise’s question was “no”, until now.

For the purposes of this analysis, I took a look at the last almost four years of FranchiseHelp emails. (When you’re trying to tease out something like day of the week bias, it’s important to use an outrageously large sample size to ensure that you tease out anything else that may affect the data.) For those wondering, that’s 160 million email sends.

Here is the breakdown of open rate by day of the week:

FranchiseHelp Open Rates By Day of Week 2011-2016

Here is the breakdown of click rate by day of the week:

FranchiseHelp Click Rates By Day of Week 2011-2016

And here is the breakdown of click-through rate by day of the week:

FranchiseHelp Click-Through Rates By Day of Week 2011-2016

As you see, Monday leads all days in all three categories. I’ve gone ahead and indexed Monday’s statistics to 100 to show you what kind of drop-off we see for the other days:

Day of The WeekOpen Rate IndexClick Rate IndexCTR Index
Sunday97.694.196.4
Monday100.0100.0100.0
Tuesday97.672.574.3
Wednesday96.668.771.2
Thursday94.583.288.0
Friday92.960.665.2
Saturday93.279.184.9

Based on what we can see here it seems that after Monday, the best day to send email is almost certainly Sunday. After that, however, the signals get a little murky. (Can you imagine that? Murky signals over 160 million pieces of data!)

The only other point I can say confidently is that Friday is the worst day of the week to send email. It shows the lowest performance on all three of the key metrics we analyzed here.

If you have a question about franchise lead generation that you think we can help answer, let us know.

If you’re interested in learning more about FranchiseHelp’s lead generation programs for franchises, click here.

"Franchise" Phrase Match on Adwords -- A Necessary Evil?

There a number of pros and cons of phrase match, but I'm going to boil it down to a single set of issues.

Q&A with FranchiseHelp Account Management

With many years of experience in the franchise space, we’ve seen a wide variety of client-related questions. We’ll be addressing some of the most frequently asked questions in today’s article!

When Should You Serve Facebook Ads. AKA We Tried to Outsmart Facebook

We love Facebook ads here at FranchiseHelp. They’re a great tool to use to reach a very specific audience with a more narrative message than you can usually accomplish with search ads. But beyond that we love the details you can get out of the data and the amount you can tweak your campaigns to take advantage of all sorts of small details. That’s why we figured that Facebook would be the perfect place to run this experiment. We created a set of ten different ads and then ran each ad in 24 different adsets, one for each hour of the day. We let these ads run for a full month and believe it or not, a best time started to emerge.