Which messages appeal most to potential franchisees?
It depends, obviously!
What? You thought that the answer to this question would be straightforward? Unfortunately no.
That being said, there are lots of franchises out there that don’t have a nuanced understanding of what types of messaging works.
When you visit their website, you see a single message that tries to hammer home a single point to every single person that visits.
The fact of the matter is that every single potential franchisee needs to be messaged to in a different way.
Later in the sales process, you’ll solve this problem by dedicating a specific sales person to speak with them directly. However, at this point in the process, you’ll have to settle for trying a number of different messages and seeing which ones work for your brand.
At the highest level, we think about different messages in 8 different categories:
Wow. That’s a lot. So what’s next? How do figure out which types of messages work for your franchise.
Split testing! Duh!
Get a lot of different messages out there and see what sticks!
Have a question about messaging? Shoot us a note here.
One Week Worth of Email Subject Line Tests
One thing I can tell you about our business is that we send a lot of email!
Why Franchising And January Are “A Thing”
Every year franchisors croon that January is the best month of the year for selling units. While I'm not sure that it's 100% true, here's a look at the reasons why the first month of the year matters a lot.
What Pokémon Go Means For Franchises
If you were able to transport back to July 5th, 2016, you would see a world that had long forgotten about Pokémon. The Japanese cartoon characters that dominated in the 90s and early 2000s had been long gone.