Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

Which messages appeal most to potential franchisees?

It depends, obviously!

What? You thought that the answer to this question would be straightforward? Unfortunately no.

That being said, there are lots of franchises out there that don’t have a nuanced understanding of what types of messaging works.

When you visit their website, you see a single message that tries to hammer home a single point to every single person that visits.

The fact of the matter is that every single potential franchisee needs to be messaged to in a different way.

Later in the sales process, you’ll solve this problem by dedicating a specific sales person to speak with them directly. However, at this point in the process, you’ll have to settle for trying a number of different messages and seeing which ones work for your brand.

At the highest level, we think about different messages in 8 different categories:

Wow. That’s a lot. So what’s next? How do figure out which types of messages work for your franchise.

Split testing! Duh!

Get a lot of different messages out there and see what sticks!

Have a question about messaging? Shoot us a note here.

When do people find FranchiseHelp? (Part 2)

However, as curiosity never rests around here, I decided to take it a step further and look at the same question over the course of a week and a month.

Instagram Ads For Franchises (Some Early Pros and Cons)

For those of you who have been around the internet for the past 20 years, you’ll be able to remember what it was like to see it evolve.

An Online Lesson From Offline Marketing

I’d say that we have a bit of an odd curiosity with offline marketing here at FranchiseHelp. In one way, we’re completely obsessed with marketing in general. On the other hand, we really don’t know much about how the majority of marketing dollars are spent in the world.