Identify the perfect franchise for you! Take our short quiz Find your franchise match!
Identify the perfect franchise for you! Take our short quiz Find your franchise match!

Which messages appeal most to potential franchisees?

It depends, obviously!

What? You thought that the answer to this question would be straightforward? Unfortunately no.

That being said, there are lots of franchises out there that don’t have a nuanced understanding of what types of messaging works.

When you visit their website, you see a single message that tries to hammer home a single point to every single person that visits.

The fact of the matter is that every single potential franchisee needs to be messaged to in a different way.

Later in the sales process, you’ll solve this problem by dedicating a specific sales person to speak with them directly. However, at this point in the process, you’ll have to settle for trying a number of different messages and seeing which ones work for your brand.

At the highest level, we think about different messages in 8 different categories:

Wow. That’s a lot. So what’s next? How do figure out which types of messages work for your franchise.

Split testing! Duh!

Get a lot of different messages out there and see what sticks!

Have a question about messaging? Shoot us a note here.

Facebook Live – Your Franchise’s Own TV Channel?

I don’t know how many of you are watching the World Series, but if you are then you have seen some really weird Facebook advertisements. If you need a refresher:

“My Conversion Rate’s Too High” -- The Affordability Conundrum

Usually, when I’m writing on the topic of turning visitors into leads, I share tips and tricks for how we think about raising conversion rate i.e. getting more people who visit your site to fill out a form.

A Conversation About Franchise Email With Two Guys Who've Sent 100 Million

There's always going to be naysayers about older marketing channels. But I firmly believe in the power of email for now.