4 Things You Need to Open a Franchise
One of the most popular questions we get asked is, “What does it take to open a franchise?”
It’s a very important question, but for each individual person the answer is going to be slightly different. As you explore opening a specific franchise, they are going to be very clear with you about what it takes to open THEIR business.
However, at the highest level, there are four different things you’re going to need if you want to successfully open your own franchise.
Here they are:
1.Money – Every single franchise out there is going to require you to have a certain amount of capital in order to open a location. For some franchises, you need thousands of dollars and for others, you need millions. Not only are you going to be required to pay a franchise fee when you agree to become a franchisee, but you’re going to need money for real estate, supplies, payroll, etc. Often times franchises will publish a number of different financial metrics to help you understand its requirements e.g. franchise fee, liquid capital required, net worth required, initial investment, etc.
2. Time – Whether you plan on actively managing the franchise or hiring a management team to operate the franchise in your stead, owning a franchise takes time. For some people, becoming an entrepreneur means that they spend every waking hour working on the business. For others, it’s more like hiring a manager and checking in on them and the health of the business on a semi-regular basis. Either way, owning a franchise is going to take time. Make sure you’re not already burning the candle at both ends before opening a franchise.
3. Energy – This one is a little subtler and related to time, but you’re going to need quite a bit of energy. This also comes in two separate forms. The first is the energy that you need to actually operate the franchise. For certain franchises, this means moving from behind a desk and computer screen to being on your feet all day. For others, it may mean spending long hours making marketing phone calls. And for a third group, it could mean hiring lots of people. In addition, your staff is going to look to you to lead the company. So your energy level is going to be contagious. A complacent, low-energy CEO can spell disaster for any company, so make sure you’re ready to give it all you got.
4.Entrepreneurial Spirit – The last thing you’ll need is also the least tangible. Ultimately, opening a franchise is a risk. Sometimes franchises turn into multi-million dollar enterprises and other times they go bankrupt. You’ve got to be willing and ready to understand the risks and meet the challenges head on. The U.S.A. was built by people who weren’t willing to be complacent with yesterday’s answers. And you need to be in that vein. If you’re a super risk-averse person, then owning your own business may drive you crazy. But if you’re that person who’s ready to make things happen, franchising may be for you!
That’s it! Four things! Simple, isn’t it?
That’s what we always say. Opening a franchise is easier than you think. Because the franchisor handles a lot of details associated with how you run the business, the qualifications for ownership are fairly easy to understand.
So, are you ready to see which franchises are right for you?
Negotiating the Franchise Agreement
Now that we’ve discussed the franchisor’s point of view and arguments towards negotiating the franchise agreement, here are a couple of tips for not wasting time on trying to negotiate items which franchisors do not alter and concentrating on the change-able clauses in the Franchise Agreement.
Three Keys to Franchise Success
The first is to understand the key drivers of success in your business -- that is to say, the three or four major strategies or operational processes that make up the engine of profitability and success for your organization. As an example, for a restaurant these factors may include things such as speed, consistency, freshness, cleanliness and friendliness. For an auto parts store the key drivers will probably include inventory availability, customer service, expertise and pricing/margins. Once you understand the key drivers, it is critical that you focus on them incessantly and help everyone in your organization understand that it is their responsibility to make sure those drivers are the top priority for them every day at work.
Understanding and Making Proper Use of Trademark Symbols
There seems to be a lot of confusion amongst early-stage business owners concerning use of the various trademark symbols (TM, SM, and (R)). This article addresses when to use which symbols, and when not to use any of the symbols at all.