4 Things You Need to Open a Franchise
One of the most popular questions we get asked is, “What does it take to open a franchise?”
It’s a very important question, but for each individual person the answer is going to be slightly different. As you explore opening a specific franchise, they are going to be very clear with you about what it takes to open THEIR business.
However, at the highest level, there are four different things you’re going to need if you want to successfully open your own franchise.
Here they are:
1.Money – Every single franchise out there is going to require you to have a certain amount of capital in order to open a location. For some franchises, you need thousands of dollars and for others, you need millions. Not only are you going to be required to pay a franchise fee when you agree to become a franchisee, but you’re going to need money for real estate, supplies, payroll, etc. Often times franchises will publish a number of different financial metrics to help you understand its requirements e.g. franchise fee, liquid capital required, net worth required, initial investment, etc.
2. Time – Whether you plan on actively managing the franchise or hiring a management team to operate the franchise in your stead, owning a franchise takes time. For some people, becoming an entrepreneur means that they spend every waking hour working on the business. For others, it’s more like hiring a manager and checking in on them and the health of the business on a semi-regular basis. Either way, owning a franchise is going to take time. Make sure you’re not already burning the candle at both ends before opening a franchise.
3. Energy – This one is a little subtler and related to time, but you’re going to need quite a bit of energy. This also comes in two separate forms. The first is the energy that you need to actually operate the franchise. For certain franchises, this means moving from behind a desk and computer screen to being on your feet all day. For others, it may mean spending long hours making marketing phone calls. And for a third group, it could mean hiring lots of people. In addition, your staff is going to look to you to lead the company. So your energy level is going to be contagious. A complacent, low-energy CEO can spell disaster for any company, so make sure you’re ready to give it all you got.
4.Entrepreneurial Spirit – The last thing you’ll need is also the least tangible. Ultimately, opening a franchise is a risk. Sometimes franchises turn into multi-million dollar enterprises and other times they go bankrupt. You’ve got to be willing and ready to understand the risks and meet the challenges head on. The U.S.A. was built by people who weren’t willing to be complacent with yesterday’s answers. And you need to be in that vein. If you’re a super risk-averse person, then owning your own business may drive you crazy. But if you’re that person who’s ready to make things happen, franchising may be for you!
That’s it! Four things! Simple, isn’t it?
That’s what we always say. Opening a franchise is easier than you think. Because the franchisor handles a lot of details associated with how you run the business, the qualifications for ownership are fairly easy to understand.
So, are you ready to see which franchises are right for you?
Choosing Between a Product and a Service Franchise
There are basically two types of businesses that can be offered by an individual. They can offer Products to their customers which are tangible goods meant for the customer's consumption or they can offer them Services which are intangible and work to make the life of the consumer easier and more convenient. With technologies advancing rapidly and the global demands of consumers changing there is a very thin line dividing the service and product segment of the consumers demands. An example of this can be the purchase of a car from an auto dealer. The dealer not only offers the vehicle at a competitive rate but now has to offer different services as well, such as financing options, after-sales services, ready documentation and other non- tangible services. This kind of merging has made it very difficult to draw a clear line as to the service and product industry but for the sake of argument we will consider a theoretical perspective where you have to choose a traditional product franchise or a service franchise.
Running a Franchise from Home - Is it Right for You?
The U.S. Labor Department's Bureau of Labor Statistics recently conducted a survey of home-based businesses and estimated that there are just over four million self-employed, home-based workers. (The number of franchised businesses in this total was not calculated.) However, the National Association of Home-Based Businesses, in Owings Mills, MD, puts the number at closer to 50 million people. Whatever the accurate number is, it is a number that everyone agrees will only continue to rise.
Getting Out: Important Points for Selling a Franchise
In either case, the franchisee’s right to sell the franchise will be governed by the transfer provisions in their franchise agreement.