Franchise Opportunities – Where do I start?
Choosing a franchise can be a positive experience or a shot in the dark investment. Like most decisions, a systematic process for exploring and evaluating your options makes it much more likely that you'll be happy with the outcome. This guide will make your research faster, easier and more productive.
Business Franchise Opportunities - Self Assessment
Before looking at the vast amount of franchise information on the web, take a look inward.
- Available Capital – Will you be financing your franchise on your own, or considering loans? Franchises often require new franchisees to have far more capital than they'll typically use, because insufficient capital is the number one reason for franchise failure. Here are a few popular financing options you might consider:
- Franchisor Loans: Some brands offer to finance their franchisees.
- SBA Loans: The Small Business Administration offers loans to qualifying applicants.
- Commercial Bank Loans: Available at your local bank branch.
- Time Commitment – Many franchises require an owner to be present for a majority of business hours. How many hours are you able to commit?
- Goals – Why are you starting a franchise in the first place? Most people go into the process with something specific in mind, and recognizing that is critical to fulfilling it.
Top Franchise Opportunities - Industry Assessment
Analyze the industries you're interested in to make sure you're picking one with good opportunities.
- Historical Trends – Has the industry been growing in recent years? Are franchises in the industry successfully adapting to changing customer demands?
- Short-Term Projected Growth – The first few years are going to be a struggle for survival as you build a customer base and awareness for your franchise. You don't want to be competing for a shrinking market during this period.
- Long-Term Projected Demand – Will your services still be in demand in 15 years or however long you plan to work?
Best Franchise Opportunities - Franchise Assessment
Common Mistakes to Avoid
- Don't limit yourself to franchises you're familiar with. A franchise offers a lot more than brand awareness – proprietary tools, training, marketing, and methods should be a major part of your selection process.
- Don't write off a brand just because its franchise fee or capital requirement is above the industry norm. The franchise fee usually reflects the level of value you should expect to receive.
Bottom Line: Give more weight to the services the company offers than your initial impression.
Steps to Get Started
- Browse through the opportunities in your industry. You can access our database through the 'Search By Industry' tab at the top of this page or narrow your search to our low cost franchises.
- Review the capital requirement to make sure you qualify.
- Pick out about 5 to explore further and you're well on your way.
Choosing a Service Franchise or a Product Franchise
Most of the franchises offering Product oriented goods have very stringent rules. Since their brand is associated with a tangible good they must guarantee the desired quality from the consumer’s expectation. Franchisees must purchase the goods from a designated supplier and must keep items in their inventory as suggested by the franchisor. This can be company regulated policies or simply to help the franchisor launch some of their new products.
Franchise Disclosure Document for Dummies – Part 5
As a preliminary matter, it is important to understand the distinctions between trademarks, copyrights, patents and proprietary information.
10 Tips for Trademark Selection
In the past few weeks, I’ve discussed what constitutes trademark infringement, how to protect your image and intellectual property online, and some recent developments in the law regarding use of competitor keywords in search engine marketing. This article goes back to the fundamentals, and discusses ten tips for selecting a trademark.