Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

Franchise Ownership in your 40's

You’ve likely heard the ancient Chinese proverb, “The best time to plant a tree is 20 years ago–the second best time is now.” The same goes for any investment in life, be it personal or professional development, and starting a business venture is no different.

The business world has a vested interest in sussing out the ideal “formula” for successful business ownership and investment, which has captured the curiosity of researchers in the fields of Economics and IO (Industrial/Organizational) Psychology, inspiring a wealth of research on what the ideal (or average ideal) age of business ownership is. The Kauffman Foundation, the Founder Institute, and Duke University have each published studies based on research examining the correlation between entrepreneurial age and the success of their venture. You may be pleased to know that the average age each of their studies landed on was just around 40, with age 39 yielding the exact average for a startup earning $1 million or greater--looks like the best time to plant a tree is, well, right now, after all!

It is important to note that age alone is not enough to predict success where this is concerned–the age corollary is closely tied to the overall experience a business owner had in the field prior to launching their startup. Your familiarity with how the field has evolved over time is crucial to your ability to adapt to newer trends. As we age, we become less inherently adept at adopting new technologies, particularly as they advance exponentially over time. Research has also shown that with age comes a decreased desire to change our methodologies, which can be a hindrance when it comes to optimizing workflow and keeping pace with adjacent competitors who are quick to upgrade their tech, minimize redundancies, and transition to a more expedient and effective format of business.

Of course, there are other unique factors to take into consideration where age is concerned. For example, one’s propensity to engage in financial risk taking declines over time, partially owing to financial risk having greater impact on dependents such as spouses and children. If you went the family planning route in your late 20’s to mid 30’s, your late 40’s will be the time frame in which you can expect to see your chickens leave the roost, but that does not mean your financial obligation to oversee their success is repudiated–most children of affluent parents go to college (a costly engagement on its own, without factoring in housing, textbooks, medical care, travel expenses to and from home, and so on). Are you prepared to take these financial risks, given that failure may have a direct impact on your children’s future, or your retirement plan?

Another important consideration is tied to your health outcomes in middle age. As time progresses, you’ll notice a marked decrease in overall energy, stamina, and physical resilience. Injuries become more frequent, and downtime is lengthened by your body’s decreased healing speed. Middle age also comes with the onset of certain genetic diseases, and a general worsening of chronic injuries. This is not to say you are in any way incapable of becoming a successful franchise owner–only that you will need to account for the possibility of future injury, illness, loss of energy, and longer recovery times.

Once you've considered the variables and are comfortable with the risks you assume by undertaking this venture in your 40's, you can begin to explore which franchises are right for you. Take our in house quiz here to be paired with a franchise that meets your unique needs.

Felix A. Woelber Felix is an Alaskan born author, academic researcher, multi-media artist, and former educator. They enjoy writing about socio-economics, public policy, and creating education resources.
What Does a Franchise Search Look Like

People often start off their search for franchises and aren't really sure what they want. They might know a facet of what they want, but they're not certain about everything they need to look into or think about. I thought it might be helpful for anyone interested in opening a franchise to get an idea of what everyone else is looking for. How the typical search goes before they connect with a franchise. What type of franchises people are typically looking for. And the most common reasons why people want to open a franchise.

Why More Men are Investing in Women’s Gyms

FranchiseHelp sat down with the next generation of that fitness legacy, Lucille Roberts President Kevin Roberts. Kevin discusses his mothers impact on the company and why the women's fitness niche continues to grow at a rapid pace. Kevin also gives insight on what it takes to be a good candidate to own a Lucille Roberts Women's Fitness gym franchise.

Big Sandwiches Equal Big Profits at Potbelly's Sandwich Works

The Potbelly’s train is firing on all cylinders and has successfully penetrated the uber-competitive fast casual sandwich sector. Potbelly sells a basic sub (PBJ, Pizza, etc) with relevant options (health, supremes) and offers an awesome dining experience. Their main target demographic is the lunch market, and their lunch lines are often out the door. Their menu includes soups, shakes and salads in addition to subs and the old-wood decor and live music make for a warm, neighborhood feel. Atmosphere is only the beginning though. Their products are well-crafted and satisfying. The quality of their ingredients is a cut above, yet price remains similar to that of their competition.