Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

Need For Speed: How To Win As The Sole Salesperson At Your Franchise Organization

Here’s a common business maxim you’re probably sick of by now:

“Everyone is in sales, regardless of their job title.”

It’s true, cash is king. Making deals is what keeps every business alive.

But what happens when you're literally the entire sales department? How does a single franchise development professional scale themselves in the absence of gigantic budget and robust staff?

Nicole, Nicole Kosmaceski, Franchise Development Manager at Griswold Home Care, is one of our clients who works as the sole franchise development manager for her company. In this video, she made an interesting point about being the sole seller:

“My job at this company is to grow our footprint. We always want to add franchises to our system. But as the sole franchise development manager, meaning the only person contacting leads, I can’t always get to them as fast as I would like to. And so, knowing that they get an instant communication from me as soon as they fill out our lead form, it's been invaluable. Plus it keeps me busy!”

Talk about a need for speed! Maverick himself could fly an inverted F-14A Tomcat, but could he sell a multi unit yogurt franchise to a husband and wife team from Tallahassee?

No way.

If your role at your company is anything like Nicole’s, then speed to lead is paramount. As the sole salesperson, you can’t grow the brand footprint without using scalable marketing technology as a differentiator.

And not only speed to lead, but speed to a high value lead.

One of the innovations we’re most proud of at FranchiseHelp is our algorithm. We now use better technology than ever before, to ensure better results for our clients.

FranchiseHelp has pioneered lead verification technology to confirm leads’ phone numbers in seconds (how’s that for speed?) and matching technology to ensure leads only connect with brands they are qualified to open:

Our algorithm makes sure the candidate is a match for your geographical and financial requirements based on the parameters you set for the portal. With the now industry standard tech and quality filters we use every single day, we get you the best top of funnel leads to fill your pipeline.

If you’re the sole salesperson, and your lead sourcing strategy doesn’t currently include technology of that caliber, we should talk. 

It’s not easy being a one person sales department. 

But if you have a need for speed, contact us now to learn more about how to scale your franchise footprint.

Franchise Disclosure Document for Dummies – Part 5

As a preliminary matter, it is important to understand the distinctions between trademarks, copyrights, patents and proprietary information.

Running a Franchise While Keeping Your Career!

Something that is possible with franchise ownership that may not always work with a start-up business is the ability to maintain your career while you run your business. Although many franchisees rely on their business unit as the basis of their revenue stream, there are more people interested in buying a franchise to generate a second source of income. A flexible franchise option makes this a possibility and can afford some opportunities that other franchises cannot.

FranchiseHope: How FRANdata’s Unique Research & Insights Help Brands Grow During Turbulent Times

There are so many worthy mentions within our space of colleagues and friendly competitors, we wanted to help shed light on the folks driving business intelligence of the industry.