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Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

Should Emerging Brands Work With A Franchise Development Company?

Frandata’s recent research on franchisors revealed that the top three challenges emerging brands face today are raising capital, finding qualified franchisees and promoting and selling their franchise offering.

If you can relate to those struggles, you’re not alone. Few emerging franchises are fortunate enough to have the resources, both human and digital, to build out a dedicated development team. Oftentimes, it’s only one or two people doing the heavy frandev lifting.

And even if a given company has a compelling franchise offering, without having a robust development engine behind it, it’s difficult to thrive long term. They’ll always be at a severe disadvantage to those that are.

One solution that’s becoming more and more popular in the space is working with a franchise development company. Franchising.com published a helpful piece about this trend, and how for emerging brands, frandev firms can offer more advanced services to help them accelerate their system growth. 

Whether it’s generating leads, qualifying prospects, or training and coaching the franchise on marketing or infrastructure, franchises with less than one hundred units are critical to the industry, and franchise development organizations can help them thrive.

Oakscale, FranchiseHelp’s sister company, has been doing some amazing work in the past several years on this front. They’re experts in using tech enabled strategies to plug in highly skilled, well capitalized, and sophisticated development teams to launch and sustain growth for emerging franchise brands.

And in light of the sheer number of inquiries and applications they’ve been receiving for franchise information on two of their brands (PetWellClinic and Surveillance Secure), this franchise development is on par to have the best year ever.

Ultimately, should emerging brands work with a franchise development company? If you’re struggling to raise capital and find qualified franchisees, then it might be the right path for you.

If you’re looking to gain access to franchise investors that most companies could only dream of, while leaving your brand’s executive team to focus on training, support, and franchisee success, it could be the game changing move of the year.

Considering how challenging it can be to franchise a business, going the route of a franchise development firm can help an emerging brand without taking as big of a financial risk.

Franchise Ownership in your 40's

You’ve likely heard the ancient Chinese proverb, “The best time to plant a tree is 20 years ago–the second best time is now.” The same goes for any investment in life--launching a business venture is no different. Turns out, your 40's may be the most ideal time to launch your franchise, after all! Read on to learn more...

Negotiating the Franchise Agreement

Now that we’ve discussed the franchisor’s point of view and arguments towards negotiating the franchise agreement, here are a couple of tips for not wasting time on trying to negotiate items which franchisors do not alter and concentrating on the change-able clauses in the Franchise Agreement.

Steps to Select and Protect a Valuable Trademark

The first thing to keep in mind when selecting a trademark is that not all words and names are capable of being protected as trademarks. No one business owner can claim exclusive rights in generic terms and logos, because all business owners need to be able to use these in order to identify their goods or services. Thus, a residential painting franchise likely could not claim exclusive rights in the name “Painting Pros”, because this is simply a generic description of the services that the business offers.