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The American Dream is NOT Out of Reach!

According to a CNN article published on June 4th, 2014, the American Dream is officially "out of reach." CNN fielded a poll which asked people whether the American Dream -- however the respondent chose to define it -- was attainable. 59% of people responded that it was, in fact, unachievable.

In the definition of the American Dream by James Truslow Adams in 1931, "life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement" regardless of social class or circumstances of birth.

The issue at hand is that Americans are looking in the wrong places for the dream. Too often in today's society, people expect that the dream is simply going to be set out in front of them. This has never been the way to get ahead, and for that reason "opportunity" seems further and further away.

There are many ways for a person to succeed. That being said, all the paths begin with the ability to look at oneself in the mirror and realize that the person looking back is the only one who can lead the charge toward the dream.

If you're part of the 41% who believes that the dream is attainable, thank you as you're likely to be one of the Americans that continues to lead this country toward economic prosperity. For the 59%, it's time to take a look in the mirror.

Toss the Empty Calories, Say Hello to Healthy America!

In a country obsessed with counting calories and limiting carbs, a new franchise has been born.

Social Media Tips for Franchisors and Franchisees (from a Franchise Lawyer)

No, these aren’t marketing tips. I can’t help you get more Twitter followers, and I can’t help direct more traffic to your Facebook page. What I can do, however, is provide information that might help keep you out of trouble while you do these things on your own.

Advertising and Promotion Watch: McDonald's Monopoly is Back

This month sees the return of a venerated promotional campaign, McDonald’s Monopoly. The promotion first began in 1987, and in the last decade has become an almost yearly tradition. Each year, certain McDonald’s products come with Monopoly game tokens, each with either a space from the Monopoly board or an instant win prize for items such as a small fries. Larger prizes are won by collecting all of a group of Monopoly properties, usually three, but sometimes two (Illinois Avenue, Indiana Avenue and Kentucky Avenue, for example). Each group of properties have one whose piece is much rarer than the others; for most of the groups, it’s the last alphabetically (Kentucky Avenue for the red properties, Ventnor Avenue for the yellow), but for the dark blue, it’s Boardwalk, as it is the last and most expensive property on the board. More recently, McDonalds developed an online counterpart to its in-store Monopoly game in which customers can roll virtual dice, or more recently pick one of three chance cards for various prizes.