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The American Dream is NOT Out of Reach!

According to a CNN article published on June 4th, 2014, the American Dream is officially "out of reach." CNN fielded a poll which asked people whether the American Dream -- however the respondent chose to define it -- was attainable. 59% of people responded that it was, in fact, unachievable.

In the definition of the American Dream by James Truslow Adams in 1931, "life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement" regardless of social class or circumstances of birth.

The issue at hand is that Americans are looking in the wrong places for the dream. Too often in today's society, people expect that the dream is simply going to be set out in front of them. This has never been the way to get ahead, and for that reason "opportunity" seems further and further away.

There are many ways for a person to succeed. That being said, all the paths begin with the ability to look at oneself in the mirror and realize that the person looking back is the only one who can lead the charge toward the dream.

If you're part of the 41% who believes that the dream is attainable, thank you as you're likely to be one of the Americans that continues to lead this country toward economic prosperity. For the 59%, it's time to take a look in the mirror.

Franchising and the Economy Infographic

In all the talk about deficits,unemployment, and the precarious state of our nation's economy, one of America's most powerful engines for recovery is often (and foolishly) excluded from the conversation -- a classic case of missing what's right under our nose. Developed and perfected right here in the U.S., the franchise business model represents the ideal blend of national heft and local business, accounting for hundreds of thousands of stores, millions of jobs, and billions in annual output.

How to Go From Employee to Entrepreneur: Part 1

Wherever you start your journey, these levels are designed to provide you with a framework for understanding each step in the entrepreneurial process. Whether you are running a single franchise with the goal of opening more businesses or you’re ready to create your own franchise, once you understand each level, you will begin to develop the tools you need to go from where you are today to where you want to be tomorrow.

The Importance of Setting Clear Expectations

So my recommendation is as follows: As early in the relationship as possible, invest the time necessary to clearly describe the shared expectations for how you will work with your customers and, and how you will work with your employees. If you do this well, everyone will be on the same page and when you deliver something a little bit better than they expect, the will see you as someone they trust, like and want to be loyal to – a strong driver of success for any business.