Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

The American Dream is NOT Out of Reach!

According to a CNN article published on June 4th, 2014, the American Dream is officially "out of reach." CNN fielded a poll which asked people whether the American Dream -- however the respondent chose to define it -- was attainable. 59% of people responded that it was, in fact, unachievable.

In the definition of the American Dream by James Truslow Adams in 1931, "life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement" regardless of social class or circumstances of birth.

The issue at hand is that Americans are looking in the wrong places for the dream. Too often in today's society, people expect that the dream is simply going to be set out in front of them. This has never been the way to get ahead, and for that reason "opportunity" seems further and further away.

There are many ways for a person to succeed. That being said, all the paths begin with the ability to look at oneself in the mirror and realize that the person looking back is the only one who can lead the charge toward the dream.

If you're part of the 41% who believes that the dream is attainable, thank you as you're likely to be one of the Americans that continues to lead this country toward economic prosperity. For the 59%, it's time to take a look in the mirror.

Social Media Will Sell Your Next Franchise. Just ask the Former VP of Marketing at the IFA

Franchisors need to have guidelines for franchisees when it comes to using social media, but to date, most have not put together formalized play books for franchisees to follow. There are plenty of things you can do so your franchisees can create innovative marketing strategies using Twitter, Facebook, location based networks, blogging, etc., as long as they understand the guidelines of the franchisor first.

5 Fast Growing Franchises in 2015

Which franchise should you open? There are a lot of factors that go into that decision, but one criterion that you absolutely have to consider is how quickly that franchise is growing. You can imagine what it would have been like to open a McDonald’s way back in the 60’s or 70’s, seeing that it has turned into one of the most successful franchises of all time.

Franchising with the Stars! Choosing the Size of your System

Every new franchisee wishes to own a large franchise. However it may not be possible for a multitude of reasons. Capital restrictions, lack of skilled labor and management, and even access to suppliers. Therefore before buying a franchise, one must consider all of the franchise options available to them. The following is a list of franchise favorites as well as the possible advantages and disadvantages of owning them.