The KFC Ad You Can See from Space
Think you've seen some awesome franchise advertising in your day? Figure that annoying Arby's guy is top of the charts? Think those Ronald McDonald and Hamburgler spots of your youth were out of this world?
Think again, friend. The KFC franchise has quietly outdone the competition -- with an ad that can be seen from space.
Yes, according to a report on space-visible ads by NPR's Mito Habe-Evans, the Kentucky Fried Chicken gang has paid the ultimate tribute to their late leader, with a tile portrait of Colonel Sanders, out in the middle of a dry expanse of dirt in Nevada, that's visible from beyond our atmosphere.
View the Colonel in all his desert glory (via Google Maps):
In fact, the portrait of this white-haired wizard of the deep fry was created back in 2006. It was spotted by Alex and James Turnbull, who run the Google Sightseeing blog, which catalogs this crazy stuff that the brothers find using, well, Google Maps. (Yeah, there went the rest of your afternoon, spent clicking away on their blog).
Despite the fact that it cost the FranchiseHelp.com staff hours of browsing time, we're glad the Turnbulls found this ad, whose discovery should sell a few more KFC franchise opportunities for proud parent Yum! Brands...
Franchisee Focus: Why Maria Kirgan Opened Perspire Sauna Studio For Personal (And Professional) Wellness
Recently, we sat down with Dana Point and Laguna Niguel owner Maria Kirgan to learn about her journey not only as a small business owner, but also as a cancer survivor. She shared her story about how infrared saunas have been essential to her personal and professional wellbeing.
Choosing Between a Product and a Service Franchise
There are basically two types of businesses that can be offered by an individual. They can offer Products to their customers which are tangible goods meant for the customer's consumption or they can offer them Services which are intangible and work to make the life of the consumer easier and more convenient. With technologies advancing rapidly and the global demands of consumers changing there is a very thin line dividing the service and product segment of the consumers demands. An example of this can be the purchase of a car from an auto dealer. The dealer not only offers the vehicle at a competitive rate but now has to offer different services as well, such as financing options, after-sales services, ready documentation and other non- tangible services. This kind of merging has made it very difficult to draw a clear line as to the service and product industry but for the sake of argument we will consider a theoretical perspective where you have to choose a traditional product franchise or a service franchise.
Quantifying Yelp's Impact on the Restaurant Industry
Luca studied the effects of Yelp ratings on the revenue of restaurants and discovered several interesting findings. Studying the relationships of restaurants' revenues to their Yelp reviews in Seattle over a period from 2003 to 2009, he found a significant relationship between a restaurant’s average rating and revenue. One star’s worth of improvement on Yelp leads, he found, on average to an increase of between 5 and 9 percent in revenue. The average rating is more important than the review, as many Yelp users are overwhelmed by the sheer number of reviews on manyrestaurantpages and find it easier to consult the star rating. Luca also found two features which exacerbate the effect on revenue Yelp has. First, the more reviews a restaurant has, the more impact an increase in its Yelp rating will have on its revenue. Second, the more reviews by Yelp “elite” members, the more impact; “elite” reviews have almost twice as much impact as other reviews.