The KFC Ad You Can See from Space
Think you've seen some awesome franchise advertising in your day? Figure that annoying Arby's guy is top of the charts? Think those Ronald McDonald and Hamburgler spots of your youth were out of this world?
Think again, friend. The KFC franchise has quietly outdone the competition -- with an ad that can be seen from space.
Yes, according to a report on space-visible ads by NPR's Mito Habe-Evans, the Kentucky Fried Chicken gang has paid the ultimate tribute to their late leader, with a tile portrait of Colonel Sanders, out in the middle of a dry expanse of dirt in Nevada, that's visible from beyond our atmosphere.
View the Colonel in all his desert glory (via Google Maps):
In fact, the portrait of this white-haired wizard of the deep fry was created back in 2006. It was spotted by Alex and James Turnbull, who run the Google Sightseeing blog, which catalogs this crazy stuff that the brothers find using, well, Google Maps. (Yeah, there went the rest of your afternoon, spent clicking away on their blog).
Despite the fact that it cost the FranchiseHelp.com staff hours of browsing time, we're glad the Turnbulls found this ad, whose discovery should sell a few more KFC franchise opportunities for proud parent Yum! Brands...
What is Subfranchising?
Like the franchisor, the subfranchisor signs a subfranchising agreement with the franchisees (when a franchise is sold) in the area. Technically, the subfranchisor takes over the role of the franchisor in certain geographic regions.
Protect Your Brand: Trademark Monitoring for Franchisors
Almost all franchisors own at least one federally registered trademark (and if they don’t, they should). As a general principle, brand owners are required to monitor and enforce their trademark rights in order to retain the exclusivity afforded by federal trademark registrations. This takes on additional complexities for franchisors—who need to make sure not only that no one is using their trademarks without authorization, but also that franchisees are making proper use of their marks.
Where Is The Best Location To Open Your Franchise?
One critical factor to consider when you are thinking about opening a franchise is whether your location is suited for a franchise and which franchise suits your area the best. One thing that makes this consideration slightly easier is the notion of franchise territories. Most, but not all, franchises in the US are set up so that they grant exclusive territorial franchise rights to their franchisees to help prevent the issue of geographic competition.