The KFC Ad You Can See from Space
Think you've seen some awesome franchise advertising in your day? Figure that annoying Arby's guy is top of the charts? Think those Ronald McDonald and Hamburgler spots of your youth were out of this world?
Think again, friend. The KFC franchise has quietly outdone the competition -- with an ad that can be seen from space.
Yes, according to a report on space-visible ads by NPR's Mito Habe-Evans, the Kentucky Fried Chicken gang has paid the ultimate tribute to their late leader, with a tile portrait of Colonel Sanders, out in the middle of a dry expanse of dirt in Nevada, that's visible from beyond our atmosphere.
View the Colonel in all his desert glory (via Google Maps):
In fact, the portrait of this white-haired wizard of the deep fry was created back in 2006. It was spotted by Alex and James Turnbull, who run the Google Sightseeing blog, which catalogs this crazy stuff that the brothers find using, well, Google Maps. (Yeah, there went the rest of your afternoon, spent clicking away on their blog).
Despite the fact that it cost the FranchiseHelp.com staff hours of browsing time, we're glad the Turnbulls found this ad, whose discovery should sell a few more KFC franchise opportunities for proud parent Yum! Brands...
But she's doing it: Can franchisors treat franchisees differently?
So, what do you do, then, when your fellow franchisees start using rougher towels, or take the milkshake off of the menu? Now all of a sudden some of the inherent value in your franchise is gone. Your hotel chain is seen as declining in value, and out-of-towners stay away because they think that you, too, have taken their favorite milkshake off of the menu.
MinorityFran Changing the Game for Minorities in Franchising
As far as the incentives go, there are three main categories that franchisors tend to work with when they're looking to increase access to their systems for minorities. The most popular method used, by far, is to offer discounts on initial franchise fees. The second most popular incentive offered to minorities by franchisors is financing assistance and other discounts to help pay off the sizable franchising fees that new franchisees incur. Finally, in rare instances, franchisors offer minority franchisees administrative and development support above and beyond what they provide to the non-minority franchisees in the system. Here is a list of franchises that have gone the extra mile to reach out to minorities looking to get involved in franchising.
The Co-branding Franchise Trend
Borrowed from the brand management term “Co-branding,” this technique has been used for numerous brands to complement each other.