Why The Entrepreneurs Of The Future Are Flocking To Franchising
YouGov recently conducted a survey of 17-25 year olds about their career goals, and it’s clear that the next generation of business professionals are asking themselves the same few questions:
*What career offers me financial security?
*Which type of job affords me the greatest flexibility and balance?
*How can my work make a positive impact on the broader world?
*Can the organization I become part of be one that values diversity and belonging?
If you get into franchising, the answer is a resounding yes!
In our last post, we destigmatized franchising for the younger folks. Now let’s dive into detail as to why this career path checks the critical boxes of that same generation of entrepreneurs.
Why Money Still Matters
Considering this generation came of age during the Great Recession following the 2008 financial crisis, money is naturally the biggest concern.
I was reading about Generation Z and flashed back to buying my first home. I closed on a condo when I was 28 years old and felt like a legit, successful adult.
Six months later, the global economy collapsed. Whoops. I was afraid to even look at my mortgage statement and property value for the next decade.
Do you think that experience scared me straight? You bet.
I began a career transition a few years later from working freelance to joining an incredible team that supports me every step of the way.
Franchising can do the same for you. If you were traumatized by the economic shifts over the last decade like I was, consider a career that has more stability than depending on the whims of the fickle economy. Franchisors are masters at masters at helping their franchisees feel supported.
Flexibility Is (Still) King
Pew Research utilized a sample of job applications started on Glassdoor between October 1, 2018 and January 11, 2019 to look at the employers, metros and occupations that Gen Z and millennial job seekers are applying to in the U.S.
The data shows that “flexible hours” is among the common keywords used by Gen Z to describe the pros of working for their employers.
Sure enough, franchisees often share the same words when talking about their career. Many franchisees pick business models that jive with their lifestyle, in terms of hours, work shifts, weekends and nights, and so on. Depending on what brand you match with, there’s no reason you can’t circumvent the 9-5 grind and find a schedule that works best for you.
Everyone from GlassDoctor to The Dentist’s Choice to Wall Beds N More highlight their franchisees’ flexibility, and they’re not the only ones! Find the franchise opportunity that works with you, and work life balance won’t be fantasy.
The Future of Franchise Ownership Is
Here’s one last piece of data that proves the next generation of entrepreneurs is looking towards franchising as a viable career path.
Franchise Insights recently showed that for the first time in history, more Millennials are seeking franchise ownership than Baby Boomers. See the graph below, and read their article for more information:
As a business professional of tomorrow, it’s clear that you are franchise ready. You’ll be able to bring the technological acumen, high ambition, tolerance for risk and world changing energy that every franchisor needs.
What’s more, if you’re socially oriented and looking to have a positive impact on the world, then your innovative ideas are going to be welcomed by franchise brands hoping to make their mark.
Scott Ginsberg is Head of Content at FranchiseHelp. He's a member of Generation X, since he still writes physical checks.
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Steps to Select and Protect a Valuable Trademark
The first thing to keep in mind when selecting a trademark is that not all words and names are capable of being protected as trademarks. No one business owner can claim exclusive rights in generic terms and logos, because all business owners need to be able to use these in order to identify their goods or services. Thus, a residential painting franchise likely could not claim exclusive rights in the name “Painting Pros”, because this is simply a generic description of the services that the business offers.
2020 United States of Franchising
Given the sheer volume of Americans seeking information of franchising from us, we’re in a unique position to look at how this breaks down across the nation.