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Built Custom Burgers


BUILT is the little brother of the highly successful "The Counter" franchise. Featuring amazing food served in a line style setting, build your burger as you move down the line. BUILT™ apImage titlepeals to all demographics including adults, teens, kids, baby boomers and families.

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Facts & Figures

Liquid capital required
Net worth required
$300,000 - $575,000
Franchise fee
Units in operation


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BUILT™has an innovative menu and setting that drives repeat business not only through traditional lunch and dinner segments, but also as an afternoon or weekend hangout or simply a place to grab a late night meal. BUILT™ is a fast casual restaurant with an average per customer bill of $10.

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BUILT FOR SPEED! BUILT provides a very state of the art build out and décor package that is BUILT for speed. We are able to serve people, fresh food, FAST. The Counter quality food prepared right in front of the customer. We are to burgers what Chipotle is to Mexican food.

FORGET WHAT YOU THINK YOU KNOW ABOUT "BURGER RESTAURANTS" With an attitude, approach and menu offerings that are ever evolving, BUILT™ defies labeling and doesn't follow business as usual.

BURGERS AS UNIQUE AS YOU The "Build Your Own Burger" is the core of what BUILT™ is all about: Customization, where the guest is truly in charge. With 4 different proteins, 6 different cheeses, 18 different toppings, 14 different sauces, and 4 different buns, every burger BUILT™ makes is as unique as the guest.

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WE STAND FOR QUALITY Humanely raised and handled, antibiotic and hormone free, vegetarian fed, 100% natural Angus beef, all natural chicken and turkey, and vegan veggie burgers made fresh daily from 11 different ingredients all hand formed, grilled to order, and with burger weights after cooking so you truly get what you expect.

HOW WE ARE BUILT 2,000 square feet 350 - 450K to build, total project cost. 3rd party financing available 50+ seats

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est landlords in the US. Landlords prefer The Counter over any other burger based concept out there because we bring high quality demographic traffic to their centers. We do not accept B or secondary sites. WHERE WE ARE BUILT Our development and real estate staff will help you find only A+ locations. The Counter's reputation for successful operations means that we have long standing relationships with the b

BUILT FOR SUCCESS BUILT screams of quality. Our Motto is "Only the Best!" this of course starts with our food, trickles down into our development and is represented in all of our franchise owners. Here is what you can expect from us;

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  • Highley vetted out franchise owners - this will always be an exclusive club
  • A+ sit selection
  • Business planning for success
  • One on one assistance throughout the construction process
  • Access to exclusive National vendor pricing that will save you money in multiple areas
  • Access to 3rd party financing
  • Excellent corporate training
  • On site staff training
  • Pre/Post opening marketing plans (our marketing rocks!)
  • Post opening on site, one on one support as needed. We will not leave you until we are comfortable, that you are comfortable and know how to maximize The BUILT opportunity
  • Oversight, Quality Control and System Wide Compliance Incredible and award winning menu development, we stay a step ahead of everyone!
  • Sophisticated systems and manuals to easily run your business day to day
  • Access to other excellent operators within our system to minimize mistakes and maximize opportunities!

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