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Roy Rogers Restaurants

Franchise

Roy Rogers is a quick-service restaurant that is a "cut above" fast food, with a cult-like following. Their concept focuses on quality, variety and choice, targeted primarily for an adult audience. Their favorite foods include the "Big Three" - roast beef, chicken and burgers. Their "Choose Any Side" option includes french fries, baked and mashed potatoes, cole slaw, tossed salad and baked beans. The Roy Rogers Fixin's Bar includes multiple complimentary condiments. Guests customize their own sandwiches.

Facts & Figures

Liquid capital required
$250,000
Net worth required
$1,400,000
Investment
$915,300 - $1,500,000
Franchise fee
$30,000
Units in operation
52

Overview

One of the most notable features of Roy Rogers restaurants is its "Fixin's Bar." This small bar sits right next to the front counter and features a number of different toppings, including lettuce, tomato, onion, mustard, mayonnaise and ketchup. Diners can order plain burgers, sandwiches and other dishes and customize their order with toppings of their choice. Many locations are open for breakfast and provide diners with oatmeal, sandwiches and other fast dishes during the early morning hours. The chain has a special menu for kids and a well rounded menu also including salads, baked potatoes, mashed potatoes, wraps, and deserts.

Roy Rogers Restaurant Franchise History

Marriott Corporation was in the process of shutting down its small chain of fast food restaurants when it decided to open the first Roy Rogers. Marriott continued owning the chain until 1990. Hardee's became the next owner of the restaurants and turned many of the non-franchise locations into Hardee's fast food restaurants. Plamondon Companies purchased the company back in 2002 in order to relaunch Roy Rogers Restaurants and has successfully started to expand the brand again.

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