Named after the legendary western actor Roy Rogers, the chain, with the same name, is a charming and old-fashioned All-American food restaurant. Best known for its range of hamburgers, fried chicken and roast beef. The restaurants have similar designs and menus and the same brand cornerstone. "Roy's Promise" is "to give you the good food and fast, friendly service you deserve."
Full Franchise Information
One of the most notable features of Roy Rogers restaurants is its "Fixin's Bar." This small bar sits right next to the front counter and features a number of different toppings, including lettuce, tomato, onion, mustard, mayonnaise and ketchup. Diners can order plain burgers, sandwiches and other dishes and customize their order with toppings of their choice. Many locations are open for breakfast and provide diners with oatmeal, sandwiches and other fast dishes during the early morning hours. The chain has a special menu for kids and a well rounded menu also including salads, baked potatoes, mashed potatoes, wraps, and deserts.
Roy Rogers Restaurant Franchise History
Marriott Corporation was in the process of shutting down its small chain of fast food restaurants when it decided to open the first Roy Rogers. Marriott continued owning the chain until 1990. Hardee's became the next owner of the restaurants and turned many of the non-franchise locations into Hardee's fast food restaurants. Plamondon Companies purchased the company back in 2002 in order to relaunch Roy Rogers Restaurants and has successfully started to expand the brand again.