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Verlo Mattress Factory Stores


Verlo Mattress Factory focuses on providing an array of top-quality bedding and bedding accessories. For over fifty years Verlo has been selling, producing and delivering quality mattress sets and sleep-related products.

Facts & Figures

Liquid capital required
Net worth required
$269,500 - $348,000
Franchise fee
Units in operation


Verlo is a privately owned company that offers high quality mattresses, futons, sofa sleepers and other bedding products. Today, there are over 40 franchises Verlo Mattress stores in the U.S., many located in Wisconsin and Illinois.

Verlo Mattress Factory Store Franchise Opportunities - History

Verlo was founded in 1958 by companions Dale Williams and Guy Day and named after a combination of their wives first names (Verna and Lois). Their original intention was to provide handcrafted and customized mattresses while upholding quality and customer satisfaction. With humble beginnings in Wheeler, Illinois, Verlo soon decided to expand and in 1968 began manufacturing and selling their own mattresses. In 1989 they began selling franchise units to interested individuals. With around 46 locations currently, Verlo is looking to expand with dedicated franchisee’s, hoping to provide amazing service and luxurious mattresses sets and accessories.

Verlo Mattress Factory Store Franchise Cost / Initial Investment / Verlo

Mattress Factory Store Franchise Income

The total initial investment for Verlo ranges from $269,500 to $348,000. Verlo’s franchise fee is $50,000 and also requires a royalty fee of 5%. All franchise applicants must have a minimum of $300,000 in net worth and $75,000 in liquid assets. The size of the Verlo location, regional costs and management can create income variables which make it difficult to pinpoint an average income for franchisees.

Verlo Mattress Factory Store Business Opportunities: Other Information

95% of franchisees own multiple Verlo franchise stores. Currently, Verlo Mattress Factory Stores is the largest Craftsman Direct retailer. Offers custom made and locally crafted mattresses.


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