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Lead Generation Resource Center

People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.

You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.

Posts tagged with "ad-buying"

Using Video to Attract New Franchisees

And even today, I would say that text and display ads dominate the landscape.

Snapchat Advertising: The Future Has Arrived (Again)

In the article, I seemed to be in awe of the idea that Instagram would be launching advertising. However, capitalism is king. Of course they launched ads. And if you’re a user of Instagram, you probably can’t remember the days that Instagram was ad free.

So Long Google Right Rail! Franchisors Rejoice!

Although I doubt anyone out there has been living under a rock for the last decade, but just in case I have a stray reader or two, I wanted to remind everyone that GOOGLE IS A BIG DEAL!

The Online Battle between the NFL and Franchisors Extends Beyond the Cowboys

This article is a continuation of our plan to review the most popular articles from the first 18 months of the LGRC.

The First Two Franchise Instagram Ads You’ll Ever See

While we are incredibly new to the mobile photo app advertising game, here’s a few principles we used to create the ads:

Don’t Click on My Ad! The Paradox of Free Branding

Text ads in LinkedIn appear in a few different places; at the top of the page or on the right rail. Even though they are far less likely to be clicked than sponsored posts, the payment and ad serving mechanism is the same for both ad types. You choose a bid per click and you pay that bid every time a user clicks on one of your ads. The frequency with which your ad is shown is based on the value of your bid relative to bids of other advertisers targeting the same audience.

Should My Franchise Advertise On Linkedin?

While the entire thing may appear as gobbledygook to most, essentially Scott is trying to give a single snapshot of all of the major players in the online marketing space. As you’ll see, he breaks down the landscape into categories such as “Experiences,” “Operations,” “Platforms” and more.

Instagram Ads For Franchises (Some Early Pros and Cons)

For those of you who have been around the internet for the past 20 years, you’ll be able to remember what it was like to see it evolve.

Targeting Franchisees when Money is Not an Option

Every franchise is different. And because of this fact, every franchise’s lead generation process needs to be slightly different than the next. What works for one franchise is going to be different from the next.