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The First Two Franchise Instagram Ads You’ll Ever See

Back at the beginning of June, Instagram announced that they were finally ready to serve ads to their users. We wrote a quick-fire response to this news which you can find here:

Well, four months later, Instagram has finally allowed access to all advertisers. And of course FranchiseHelp is on the cutting edge of the new platform. So without further ado, here are our first two franchise lead generation ads on Instagram:

FranchiseHelp Instagram Ad #1
FranchiseHelp Instagram Ad #2

While we are incredibly new to the mobile photo app advertising game, here’s a few principles we used to create the ads:

  • Eye Catching Images – You have to stand out against all the other photos people are scrolling through. Is that a man eating a fish?
  • Learn More Button – People hate learning and very rarely elect to learn. So using “Learn Now” actually limits our clicks to people who are serious.

As a point of comparison, here’s the full list of CTAs that Instagram offers

Instagram CTA Options
  • “You” Copy – Basic copywriting advice. Always make the marketing material about the person reading it.

Next time you’re scrolling through your Instagram, keep your eye out for the FranchiseHelp ads. We may be the first ones to the party, but it’s only the beginning of an ad platform that will be around for years and years to come.

Interested in finding out how FranchiseHelp can generate leads for your franchise, click here!

Text Messaging Is Absolutely Eating Phone Call's Lunch

When given the choice between communicating via phone call vs. text message, nearly 90% of users choose text message. What does this mean for franchise sales?

Optimizing Your Franchise Lead Follow-Up Process

As important as it is to focus on the lead "generation" part of the sales funnel, it's equally, if not more, important to make sure that your franchise's follow-up process is optimized.

A Lesson About Email Automation on Christmas Eve

It’s 4PM on Christmas Eve, 2015. The FranchiseHelp offices are technically closed, but I decided to stick around NYC this year. So here I am with an empty office.