The First Two Franchise Instagram Ads You’ll Ever See
Back at the beginning of June, Instagram announced that they were finally ready to serve ads to their users. We wrote a quick-fire response to this news which you can find here:
Well, four months later, Instagram has finally allowed access to all advertisers. And of course FranchiseHelp is on the cutting edge of the new platform. So without further ado, here are our first two franchise lead generation ads on Instagram:
While we are incredibly new to the mobile photo app advertising game, here’s a few principles we used to create the ads:
- Eye Catching Images – You have to stand out against all the other photos people are scrolling through. Is that a man eating a fish?
- Learn More Button – People hate learning and very rarely elect to learn. So using “Learn Now” actually limits our clicks to people who are serious.
As a point of comparison, here’s the full list of CTAs that Instagram offers
- “You” Copy – Basic copywriting advice. Always make the marketing material about the person reading it.
Next time you’re scrolling through your Instagram, keep your eye out for the FranchiseHelp ads. We may be the first ones to the party, but it’s only the beginning of an ad platform that will be around for years and years to come.
Interested in finding out how FranchiseHelp can generate leads for your franchise, click here!
The Only Article I’ll Ever Write About Monthly Unique Visitors
Only 16 months ago (August 2014), we were sitting at 139,463. That’s an over 250% increase in traffic to FranchiseHelp in less than a year and a half!
Don’t Click on My Ad! The Paradox of Free Branding
Text ads in LinkedIn appear in a few different places; at the top of the page or on the right rail. Even though they are far less likely to be clicked than sponsored posts, the payment and ad serving mechanism is the same for both ad types. You choose a bid per click and you pay that bid every time a user clicks on one of your ads. The frequency with which your ad is shown is based on the value of your bid relative to bids of other advertisers targeting the same audience.
Facebook Live – Your Franchise’s Own TV Channel?
I don’t know how many of you are watching the World Series, but if you are then you have seen some really weird Facebook advertisements. If you need a refresher: