The First Two Franchise Instagram Ads You’ll Ever See
Back at the beginning of June, Instagram announced that they were finally ready to serve ads to their users. We wrote a quick-fire response to this news which you can find here:
Well, four months later, Instagram has finally allowed access to all advertisers. And of course FranchiseHelp is on the cutting edge of the new platform. So without further ado, here are our first two franchise lead generation ads on Instagram:
While we are incredibly new to the mobile photo app advertising game, here’s a few principles we used to create the ads:
- Eye Catching Images – You have to stand out against all the other photos people are scrolling through. Is that a man eating a fish?
- Learn More Button – People hate learning and very rarely elect to learn. So using “Learn Now” actually limits our clicks to people who are serious.
As a point of comparison, here’s the full list of CTAs that Instagram offers
- “You” Copy – Basic copywriting advice. Always make the marketing material about the person reading it.
Next time you’re scrolling through your Instagram, keep your eye out for the FranchiseHelp ads. We may be the first ones to the party, but it’s only the beginning of an ad platform that will be around for years and years to come.
Interested in finding out how FranchiseHelp can generate leads for your franchise, click here!
Why don’t more people open my franchise’s emails? (And how to change that…)
For those of us that are familiar with the world of email marketing, you’ll know that the question posed in the title of this post is one that you ask yourself quite frequently. No matter how successful your email campaigns are, you always want to know how to reach more people on your list.
The Only Cyber Monday Email I Actually Read
“You know it’s Cyber Monday when I have 41 emails in my Promotions Inbox”
Using Video to Attract New Franchisees
And even today, I would say that text and display ads dominate the landscape.