The First Two Franchise Instagram Ads You’ll Ever See
Back at the beginning of June, Instagram announced that they were finally ready to serve ads to their users. We wrote a quick-fire response to this news which you can find here:
Well, four months later, Instagram has finally allowed access to all advertisers. And of course FranchiseHelp is on the cutting edge of the new platform. So without further ado, here are our first two franchise lead generation ads on Instagram:
While we are incredibly new to the mobile photo app advertising game, here’s a few principles we used to create the ads:
- Eye Catching Images – You have to stand out against all the other photos people are scrolling through. Is that a man eating a fish?
- Learn More Button – People hate learning and very rarely elect to learn. So using “Learn Now” actually limits our clicks to people who are serious.
As a point of comparison, here’s the full list of CTAs that Instagram offers
- “You” Copy – Basic copywriting advice. Always make the marketing material about the person reading it.
Next time you’re scrolling through your Instagram, keep your eye out for the FranchiseHelp ads. We may be the first ones to the party, but it’s only the beginning of an ad platform that will be around for years and years to come.
Interested in finding out how FranchiseHelp can generate leads for your franchise, click here!
Text Franchise to 76686
We've always been huge proponents of texting at FranchiseHelp. Now we've we started seriously experimenting with using text messaging as a marketing channel, and the findings are awesome.
A Split Test That Shows The Power of One Word
For part of our franchise selection experience, we use a selection button as one of our calls to action. Essentially for a user to select one of the franchises on our category pages, they must click a button:
Five Terrible Franchising Display Ads and One That Worked
For those of you who have been in the internet game for a long time, you know way more than I do about display ads. It seems that as long as people have been clicking around the internet, there have been advertisements ready to meet them. Anyone remember when banner ads used to look something like this?