The First Two Franchise Instagram Ads You’ll Ever See
Back at the beginning of June, Instagram announced that they were finally ready to serve ads to their users. We wrote a quick-fire response to this news which you can find here:
Well, four months later, Instagram has finally allowed access to all advertisers. And of course FranchiseHelp is on the cutting edge of the new platform. So without further ado, here are our first two franchise lead generation ads on Instagram:
While we are incredibly new to the mobile photo app advertising game, here’s a few principles we used to create the ads:
- Eye Catching Images – You have to stand out against all the other photos people are scrolling through. Is that a man eating a fish?
- Learn More Button – People hate learning and very rarely elect to learn. So using “Learn Now” actually limits our clicks to people who are serious.
As a point of comparison, here’s the full list of CTAs that Instagram offers
- “You” Copy – Basic copywriting advice. Always make the marketing material about the person reading it.
Next time you’re scrolling through your Instagram, keep your eye out for the FranchiseHelp ads. We may be the first ones to the party, but it’s only the beginning of an ad platform that will be around for years and years to come.
Interested in finding out how FranchiseHelp can generate leads for your franchise, click here!
January is Definitely “Open a Franchise” Month
As the calendar turns to 2015, everyone around the world is working on their new years’ resolutions. Some of the more popular ones for personal lives are always about sending more time with your family, eating healthier, or going to the gym more frequently.
City and State Fields – What are they good for? Absolutely nothing.
One topic that we discuss over and over here at FranchiseHelp is contact forms.
Should My Franchise Advertise On Linkedin?
While the entire thing may appear as gobbledygook to most, essentially Scott is trying to give a single snapshot of all of the major players in the online marketing space. As you’ll see, he breaks down the landscape into categories such as “Experiences,” “Operations,” “Platforms” and more.