Lead Generation Resource Center

Frankly, if your franchise hasn't thought about your email send times, you're probably losing out. As you'll see below, what time of day you send email can make a pretty significant difference in the amount and type of engagement you get.

Proper timing is a crucial part of any marketing venture. Frankly, proper timing can make or break a marketing campaign’s performance. For example, a company attempting to target simply adults will find themselves purchasing TV spots late into the evening, well after the rest of the family has gone to sleep. (Think about the commercials on David Letterman’s show.)

I’ll come clean. When I took over FranchiseHelp’s email marketing efforts at the beginning of last year, I would’ve never imagined sending over 25 million emails in a year.

Not only does everyone have an account, but it seems that many people’s primary form of communication has also become email. A new form of communication only 20 years ago, it has blown past every other form of communication, especially telephone calls, in a way that few could’ve predicted.

We’ve written quite a bit about the power of email here at the Franchise Lead Generation Resource Center, but here’s an example where email’s ubiquity has an interesting implication.

Recently, FranchiseHelp did some data analysis to learn what types of phone numbers our leads provide us.

Before I dig into what is a very dynamic topic for email marketing, I want to talk about mailboxes. In 1775, when Benjamin Franklin became the first postmaster general of the U.S., mailboxes looked something like this:

For certain emails, the main purpose is branding. The goal of these emails is very high distribution and are traditionally evaluated using open rate as the primary metric.

It seems like just yesterday that text messages were “on the rise.” And now, at the end of 2014, text messaging seems to be nearly ubiquitous.