Lead Generation Resource Center

Every franchise is different. And because of this fact, every franchise’s lead generation process needs to be slightly different than the next. What works for one franchise is going to be different from the next.

One of our loyal readers recently submitted a comment asking for more articles about native advertising. Ask and ye shall receive!

Frankly, if your franchise hasn't thought about your email send times, you're probably losing out. As you'll see below, what time of day you send email can make a pretty significant difference in the amount and type of engagement you get.

Proper timing is a crucial part of any marketing venture. Frankly, proper timing can make or break a marketing campaign’s performance. For example, a company attempting to target simply adults will find themselves purchasing TV spots late into the evening, well after the rest of the family has gone to sleep. (Think about the commercials on David Letterman’s show.)

One of the buzzwords flying around the internet marketing world these days is “native advertising.”

I’ll come clean. When I took over FranchiseHelp’s email marketing efforts at the beginning of last year, I would’ve never imagined sending over 25 million emails in a year.

As the calendar turns to 2015, everyone around the world is working on their new years’ resolutions. Some of the more popular ones for personal lives are always about sending more time with your family, eating healthier, or going to the gym more frequently.

Not only does everyone have an account, but it seems that many people’s primary form of communication has also become email. A new form of communication only 20 years ago, it has blown past every other form of communication, especially telephone calls, in a way that few could’ve predicted.

If you’re like most, you probably assume that social media is a marketing channel full of thirteen year old girls.