Lead Generation Resource Center

For example, a “car guy” is far more likely to want to open an automotive franchise than a tutoring franchise.

Last July, FranchiseHelp began its first experiment with text messages as a means of communicating with potential franchisees. The findings from those tests will transform franchise sales and development.

Depending on what you were doing in February 2011, it’s possible that Google Panda is a four letter word around your office.

Every franchise is different. And because of this fact, every franchise’s lead generation process needs to be slightly different than the next. What works for one franchise is going to be different from the next.

One of our loyal readers recently submitted a comment asking for more articles about native advertising. Ask and ye shall receive!

Frankly, if your franchise hasn't thought about your email send times, you're probably losing out. As you'll see below, what time of day you send email can make a pretty significant difference in the amount and type of engagement you get.

Proper timing is a crucial part of any marketing venture. Frankly, proper timing can make or break a marketing campaign’s performance. For example, a company attempting to target simply adults will find themselves purchasing TV spots late into the evening, well after the rest of the family has gone to sleep. (Think about the commercials on David Letterman’s show.)

One of the buzzwords flying around the internet marketing world these days is “native advertising.”

I’ll come clean. When I took over FranchiseHelp’s email marketing efforts at the beginning of last year, I would’ve never imagined sending over 25 million emails in a year.