Lead Generation Resource Center

As part of our ongoing communication with our customers here at FranchiseHelp, we always do our best to collect success stories, so we can optimize our franchise lead generation process.

However, as curiosity never rests around here, I decided to take it a step further and look at the same question over the course of a week and a month.

The process by which a franchisor finds prospective franchisees to open a new franchise - best practices, lead sources, budgets, process, and tech used for franchise lead gen.

Before we get there, let me give you a brief introduction to Google Analytics.

It seems that a day doesn’t go by that two of us aren't vigorously arguing the merits of each, comparing and contrasting strategies that pit these two forms of communication against each other.

Chip Kelly, the current coach of the Philadelphia Eagles, is one of this generation’s great football innovators. Starting with his college coaching days at New Hampshire and then the University of Oregon, Kelly’s offenses were all about speed.

The past few days, FranchiseHelp had the pleasure of attending the 6th Annual International Franchise Brokers Conference and Expo. As part of our attendance, we were invited to exhibit in the hallway right outside of the exhibition hall. (Franchises that work directly with the brokers were invited to sit in the hall itself.)

Recently, FranchiseHelp did some data analysis to learn what types of phone numbers our leads provide us.

As I thought about it, I Googled his franchise and was met with a very troubling finding. When you searched for “fresh u franchise,” you weren’t met with any results relative to Fresh U.