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Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

A Split Test That Shows The Power of One Word

For part of our franchise selection experience, we use a selection button as one of our calls to action. Essentially for a user to select one of the franchises on our category pages, they must click a button:

Category Page with Add CTA Highlighted

We thought that the word “Add” we originally used for copy of the button may have been a little too e-commercy. (That is definitely not a word.) We really needed a user to express real interest in opening a franchise, so we ran a test where we sent 1/3 of each of our traffic to a webpage coded up with buttons that said different things.

Control (“Add”):

Add CTA for Franchise Selection

Test 1 (“Interested”):

Interested CTA for Franchise Selection

Test 2 (“I Am Interested”):

I Am Interested CTA for Franchise Selection

Any guesses as to which one won? (Ok, you could definitely cheat by looking at our website...)

Here were the results:

CTA Copy Change Split Test Results

Can you believe it? 18% higher conversions from people who were shown the "Interested."

Can you imagine having a 18% more efficient strategy simply by changing one word? The answer is YES!

Have a question about this A/B Test or A/B Testing in general? Click here to ask us a question.

My Ideal A/B Test (That I Can’t Run But You Can)

It seems that a day doesn’t go by that two of us aren't vigorously arguing the merits of each, comparing and contrasting strategies that pit these two forms of communication against each other.

When do people find FranchiseHelp? (Part 2)

However, as curiosity never rests around here, I decided to take it a step further and look at the same question over the course of a week and a month.

The First Two Franchise Instagram Ads You’ll Ever See

While we are incredibly new to the mobile photo app advertising game, here’s a few principles we used to create the ads: