Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

A Split Test That Shows The Power of One Word

For part of our franchise selection experience, we use a selection button as one of our calls to action. Essentially for a user to select one of the franchises on our category pages, they must click a button:

Category Page with Add CTA Highlighted

We thought that the word “Add” we originally used for copy of the button may have been a little too e-commercy. (That is definitely not a word.) We really needed a user to express real interest in opening a franchise, so we ran a test where we sent 1/3 of each of our traffic to a webpage coded up with buttons that said different things.

Control (“Add”):

Add CTA for Franchise Selection

Test 1 (“Interested”):

Interested CTA for Franchise Selection

Test 2 (“I Am Interested”):

I Am Interested CTA for Franchise Selection

Any guesses as to which one won? (Ok, you could definitely cheat by looking at our website...)

Here were the results:

CTA Copy Change Split Test Results

Can you believe it? 18% higher conversions from people who were shown the "Interested."

Can you imagine having a 18% more efficient strategy simply by changing one word? The answer is YES!

Have a question about this A/B Test or A/B Testing in general? Click here to ask us a question.

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Our First Chat Bot

A year ago Facebook made it possible for businesses to start building chat bots within Facebook Messenger to communicate with their customers. Right after the announcement we talked at great length about what a chat bot for FranchiseHelp would mean. And we couldn't really agree...

CRISIS: Navigating a PR Nightmare

A public relations (PR) crisis is a situation that poses a threat to the reputation or image of a company or organization. It can be caused by a variety of factors, including negative publicity, legal issues, or customer complaints. When a PR crisis occurs, it is essential to respond quickly and effectively to minimize the damage and protect the company's reputation. Here are some steps to follow when responding to a PR crisis: