A Split Test That Shows The Power of One Word
For part of our franchise selection experience, we use a selection button as one of our calls to action. Essentially for a user to select one of the franchises on our category pages, they must click a button:
We thought that the word “Add” we originally used for copy of the button may have been a little too e-commercy. (That is definitely not a word.) We really needed a user to express real interest in opening a franchise, so we ran a test where we sent 1/3 of each of our traffic to a webpage coded up with buttons that said different things.
Control (“Add”):
Test 1 (“Interested”):
Test 2 (“I Am Interested”):
Any guesses as to which one won? (Ok, you could definitely cheat by looking at our website...)
Here were the results:
Can you believe it? 18% higher conversions from people who were shown the "Interested."
Can you imagine having a 18% more efficient strategy simply by changing one word? The answer is YES!
Have a question about this A/B Test or A/B Testing in general? Click here to ask us a question.
Snapchat Advertising: The Future Has Arrived (Again)
In the article, I seemed to be in awe of the idea that Instagram would be launching advertising. However, capitalism is king. Of course they launched ads. And if you’re a user of Instagram, you probably can’t remember the days that Instagram was ad free.
Why franchises hate the Dallas Cowboys
Now that I asked that, let me clarify. I’m sure there are plenty of franchises headquartered in Texas for whom their employees love the Cowboys. (They were America’s team in the 90s after all!)
A Conversation About Franchise Landing Pages With FranchiseHelp's Experts
Back to your question about “success,” that will have a different answer for every web page. Success is ultimately whatever action you want a visitor to take. It can range from providing contact information to placing an order to reading an article.
