Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

A Split Test That Shows The Power of One Word

For part of our franchise selection experience, we use a selection button as one of our calls to action. Essentially for a user to select one of the franchises on our category pages, they must click a button:

Category Page with Add CTA Highlighted

We thought that the word “Add” we originally used for copy of the button may have been a little too e-commercy. (That is definitely not a word.) We really needed a user to express real interest in opening a franchise, so we ran a test where we sent 1/3 of each of our traffic to a webpage coded up with buttons that said different things.

Control (“Add”):

Add CTA for Franchise Selection

Test 1 (“Interested”):

Interested CTA for Franchise Selection

Test 2 (“I Am Interested”):

I Am Interested CTA for Franchise Selection

Any guesses as to which one won? (Ok, you could definitely cheat by looking at our website...)

Here were the results:

CTA Copy Change Split Test Results

Can you believe it? 18% higher conversions from people who were shown the "Interested."

Can you imagine having a 18% more efficient strategy simply by changing one word? The answer is YES!

Have a question about this A/B Test or A/B Testing in general? Click here to ask us a question.

What’s an Email “Click Map” and Why it Matters

For certain emails, the main purpose is branding. The goal of these emails is very high distribution and are traditionally evaluated using open rate as the primary metric.

The Only Article I’ll Ever Write About Monthly Unique Visitors

Only 16 months ago (August 2014), we were sitting at 139,463. That’s an over 250% increase in traffic to FranchiseHelp in less than a year and a half!

I got 7 sales emails on Thanksgiving. Here’s what I learned.

We’ve written quite a bit about the power of email here at the Franchise Lead Generation Resource Center, but here’s an example where email’s ubiquity has an interesting implication.