A Split Test That Shows The Power of One Word
For part of our franchise selection experience, we use a selection button as one of our calls to action. Essentially for a user to select one of the franchises on our category pages, they must click a button:
We thought that the word “Add” we originally used for copy of the button may have been a little too e-commercy. (That is definitely not a word.) We really needed a user to express real interest in opening a franchise, so we ran a test where we sent 1/3 of each of our traffic to a webpage coded up with buttons that said different things.
Control (“Add”):
Test 1 (“Interested”):
Test 2 (“I Am Interested”):
Any guesses as to which one won? (Ok, you could definitely cheat by looking at our website...)
Here were the results:
Can you believe it? 18% higher conversions from people who were shown the "Interested."
Can you imagine having a 18% more efficient strategy simply by changing one word? The answer is YES!
Have a question about this A/B Test or A/B Testing in general? Click here to ask us a question.
Five Terrible Franchising Display Ads and One That Worked
For those of you who have been in the internet game for a long time, you know way more than I do about display ads. It seems that as long as people have been clicking around the internet, there have been advertisements ready to meet them. Anyone remember when banner ads used to look something like this?
Mobilegeddon for Franchises
Depending on what you were doing in February 2011, it’s possible that Google Panda is a four letter word around your office.
How Franchisors Can Turn Content Creation Into Lead Generation, Part 3
If you want your content to help prospective franchisees start to both see and feel themselves in your business, then setting a baseline will be important for iterating down the road.
