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Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

A Split Test That Shows The Power of One Word

For part of our franchise selection experience, we use a selection button as one of our calls to action. Essentially for a user to select one of the franchises on our category pages, they must click a button:

Category Page with Add CTA Highlighted

We thought that the word “Add” we originally used for copy of the button may have been a little too e-commercy. (That is definitely not a word.) We really needed a user to express real interest in opening a franchise, so we ran a test where we sent 1/3 of each of our traffic to a webpage coded up with buttons that said different things.

Control (“Add”):

Add CTA for Franchise Selection

Test 1 (“Interested”):

Interested CTA for Franchise Selection

Test 2 (“I Am Interested”):

I Am Interested CTA for Franchise Selection

Any guesses as to which one won? (Ok, you could definitely cheat by looking at our website...)

Here were the results:

CTA Copy Change Split Test Results

Can you believe it? 18% higher conversions from people who were shown the "Interested."

Can you imagine having a 18% more efficient strategy simply by changing one word? The answer is YES!

Have a question about this A/B Test or A/B Testing in general? Click here to ask us a question.

Google Knowledge Graph Is Actually Reaching Franchises

What is the knowledge graph is layman’s term?When you do a Google search that’s fairly popular, you’re now completely used to seeing it. You just didn't know what it was.

Lead Generation Landing Pages – An example from the mortgage industry

Toward the end of the article, I teased that the most important pages on a website were landing pages.

Why Franchising And January Are “A Thing”

Every year franchisors croon that January is the best month of the year for selling units. While I'm not sure that it's 100% true, here's a look at the reasons why the first month of the year matters a lot.