A Split Test That Shows The Power of One Word
For part of our franchise selection experience, we use a selection button as one of our calls to action. Essentially for a user to select one of the franchises on our category pages, they must click a button:
We thought that the word “Add” we originally used for copy of the button may have been a little too e-commercy. (That is definitely not a word.) We really needed a user to express real interest in opening a franchise, so we ran a test where we sent 1/3 of each of our traffic to a webpage coded up with buttons that said different things.
Control (“Add”):
Test 1 (“Interested”):
Test 2 (“I Am Interested”):
Any guesses as to which one won? (Ok, you could definitely cheat by looking at our website...)
Here were the results:
Can you believe it? 18% higher conversions from people who were shown the "Interested."
Can you imagine having a 18% more efficient strategy simply by changing one word? The answer is YES!
Have a question about this A/B Test or A/B Testing in general? Click here to ask us a question.
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Our mission is to help franchisors make decisions that are informed and rational, one calculation at a time, so today we’re going to dive into the four critical calculations for sales growth.
Sneak Peak: The FranchiseHelp Awards 2019 (Plus, Last Chance To Submit Your Company’s Application!)
The submissions for The FranchiseHelp Awards are being reviewed as we speak. Here's how you can get your application in on time and let the world know why your brand leads the industry.
