A Split Test That Shows The Power of One Word
For part of our franchise selection experience, we use a selection button as one of our calls to action. Essentially for a user to select one of the franchises on our category pages, they must click a button:
We thought that the word “Add” we originally used for copy of the button may have been a little too e-commercy. (That is definitely not a word.) We really needed a user to express real interest in opening a franchise, so we ran a test where we sent 1/3 of each of our traffic to a webpage coded up with buttons that said different things.
Test 1 (“Interested”):
Test 2 (“I Am Interested”):
Any guesses as to which one won? (Ok, you could definitely cheat by looking at our website...)
Here were the results:
Can you believe it? 18% higher conversions from people who were shown the "Interested."
Can you imagine having a 18% more efficient strategy simply by changing one word? The answer is YES!
Have a question about this A/B Test or A/B Testing in general? Click here to ask us a question.
Upon Seeing a BellSouth.Net Email Address
Not only does everyone have an account, but it seems that many people’s primary form of communication has also become email. A new form of communication only 20 years ago, it has blown past every other form of communication, especially telephone calls, in a way that few could’ve predicted.
2016 United States of Franchising
In the past 12 months, over 5.4 million people have visited FranchiseHelp.com, the internet’s leading resource on becoming a franchisee. Given the sheer volume of Americans seeking information about franchising from us, we’re in a unique position to look at how this breaks down across the nation.
Facebook Live – Your Franchise’s Own TV Channel?
I don’t know how many of you are watching the World Series, but if you are then you have seen some really weird Facebook advertisements. If you need a refresher: