Analyzing The 2018 Entrepreneur Franchise 500 (+ Dataset)
January has come again, which means that our partners over at Entrepreneur have revealed their annual look at the top franchises in America: The Franchise 500.
If you want to take a look at the entire list, I encourage you to head over to Entrepreneur, but I wanted to take a look at the biggest risers and fallers from 2017 - 2018.
Franchises Added To The Franchise 500
Franchises That Jumped Over 50 Spots This Year
Franchises That Fell Over 50 Spots This Year (And Are Still Listed)
Franchises No Longer In The Franchise 500
Interested in playing around with the data yourself? You can download the data here.
Eli Robinson is the COO of Metric Collective, the parent company of FranchiseHelp. He's always dreamed about uploading big spreadsheets to the web.
2017 Franchise Development Report
FranchiseHelp's 2017 analysis on the state of Franchise Development in the US
How franchise lead generation is NOT like the lottery – And why you think it is
Franchise lead generation is sometimes (incorrectly) compared to a lottery: A franchisor is paying a relatively small sum of money to purchase an individual lead (“buying a ticket”) in the hopes that this lead will ultimately turn out to be their next franchisee (“a lottery ticket that pays out”). Based on this simple comparison of a lottery & franchise lead generation, it's easy to see why a franchise could consider lead generation as a lottery.
Gmail Killed Our Email Strategy
Last fall Gmail completely destroyed our email strategy. We spent the next 4 months testing and brainstorming our way out of it till now it's stronger than it ever was.