Analyzing The 2018 Entrepreneur Franchise 500 (+ Dataset)
January has come again, which means that our partners over at Entrepreneur have revealed their annual look at the top franchises in America: The Franchise 500.
If you want to take a look at the entire list, I encourage you to head over to Entrepreneur, but I wanted to take a look at the biggest risers and fallers from 2017 - 2018.
Franchises Added To The Franchise 500
Franchises That Jumped Over 50 Spots This Year
Franchises That Fell Over 50 Spots This Year (And Are Still Listed)
Franchises No Longer In The Franchise 500
Interested in playing around with the data yourself? You can download the data here.
Eli Robinson is the COO of Metric Collective, the parent company of FranchiseHelp. He's always dreamed about uploading big spreadsheets to the web.
Optimizing Your Franchise Lead Follow-Up Process
As important as it is to focus on the lead "generation" part of the sales funnel, it's equally, if not more, important to make sure that your franchise's follow-up process is optimized.
Measure Franchise Lead Response Times in Seconds Not Days
Proper timing is a crucial part of any marketing venture. Frankly, proper timing can make or break a marketing campaign’s performance. For example, a company attempting to target simply adults will find themselves purchasing TV spots late into the evening, well after the rest of the family has gone to sleep. (Think about the commercials on David Letterman’s show.)
A Conversation About Franchise Landing Pages With FranchiseHelp's Experts
Back to your question about “success,” that will have a different answer for every web page. Success is ultimately whatever action you want a visitor to take. It can range from providing contact information to placing an order to reading an article.