Franchising and the Economy Infographic
In all the talk about deficits,unemployment, and the precarious state of our nation's economy, one of America's most powerful engines for recovery is often (and foolishly) excluded from the conversation -- a classic case of missing what's right under our nose. Developed and perfected right here in the U.S., the franchise business model represents the ideal blend of national heft and local business, accounting for hundreds of thousands of stores, millions of jobs, and billions in annual output.
Measuring the Impact of Franchising on the U.S. Economy
Few people realize how critical franchising is to our economy, but as the infographic below illustrates, some of the most celebrated brands in the U.S. today were launched during times of deep recession, and franchised businesses as a whole continue to serve as a model workhorse for productivity and wealth creation in our nation.
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20 Franchises All Female Entrepreneurs Should Know
Female business owners account for roughly 25% of total franchise unit ownership today, according to data from Pricewaterhouse Coopers and the International Franchise Association. As the percentage of women investing in franchise businesses continues to grow, franchisors are taking notice and increasingly directing their recruitment efforts towards the female demographic.
Follow the System
While these franchisees might think they are helping the brand, in fact it’s just the opposite.
The Co-branding Franchise Trend
Borrowed from the brand management term “Co-branding,” this technique has been used for numerous brands to complement each other.