Franchising and the Economy Infographic
In all the talk about deficits,unemployment, and the precarious state of our nation's economy, one of America's most powerful engines for recovery is often (and foolishly) excluded from the conversation -- a classic case of missing what's right under our nose. Developed and perfected right here in the U.S., the franchise business model represents the ideal blend of national heft and local business, accounting for hundreds of thousands of stores, millions of jobs, and billions in annual output.
Measuring the Impact of Franchising on the U.S. Economy
Few people realize how critical franchising is to our economy, but as the infographic below illustrates, some of the most celebrated brands in the U.S. today were launched during times of deep recession, and franchised businesses as a whole continue to serve as a model workhorse for productivity and wealth creation in our nation.
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The Franchisee & Franchisor’s Point of View
Many of the characteristics of the perfect franchisee are shared by both a franchisee and a franchisor, but there are also some slight differences. A franchisor is more concerned with how an individual franchisee will fit into their business as a whole, and not necessarily how the single franchise will operate on a day to day basis (although that’s still important to them). Meanwhile the franchisee cares almost exclusively about the success of that individual.
Why Do Companies Franchise?
The most successful entrepreneurs, however, eventually come to recognize that achieving long-term success requires that they step back and put in place the right systems, processes, and people to expand their company beyond what any one individual -- no matter how motivated and sleep deprived -- could possibly manage on his or her own. Once a business owner sees what's possible when employees take on operational responsibilities that free management to actually manage instead of act like their own employee, he or she quickly understands the enormous power that scalability means for a business.
Guess Who’s Back, Back Again? Fitness Franchises “Working Out” Their Return Post Pandemic
Thankfully, now that over 51 million people in our country have been fully vaccinated, fitness is on the way back. If you’re considering opening a fitness franchise this or next year, you may be making a smart move. Let's see two brands doing it right in a tough time!
