The Economist Group Announces Online International Franchise Fair
The Economist Group recently announced plans for an online international franchise fair, slated to run March 24 & 25, to connect prospective entrepreneurs with franchise opportunities in the U.S. and abroad. Organized by the famous magazine publisher's new Online Fairs division, the virtual franchise convention will showcase major brands from across the $700 billion franchise industry.
According to event organizers, currently confirmed franchise concepts include (but are not limited to):
- Auntie Anne's Pretzels
- Carl's Jr.
- Express Employment Professionals
- Maid Brigade
- Moe's Southwest Grill
- Schlotzsky's Deli
- The UPS Store
Simulating a traditional franchise convention, the web-based event will be presented through a series of virtual booths, allowing attendees to chat directly with franchise representatives, attend information sessions, watch live webinars, and network with fellow participants in real time. The emphasis is on convenience and access: prospective franchisees will be able to log in at any time during the event, target the most relevant information, and quickly connect with the franchise concepts that pique their interest.
“This fair is an essential event for those looking to invest in a franchise or expand their current ownership,” explains Isaac Showman, Vice-President and Head of Online Fairs for The Economist. “It provides a unique opportunity for attendees to communicate directly with franchisers, and to explore their options all in one place.”
The concept of a virtual franchise show isn't entirely novel -- there are organizations that run several such events each year -- but marrying the online trade show model with an international business brand of The Economist's stature presents a potent and compelling combination. It's no shock to see the quality of the franchise systems taking part, and we anticipate a heavy turnout of attendees to match.
Participants may learn more and register for the event, free of charge, by visiting The Economist's International Franchise Fair sign-up page.
The Importance of Setting Clear Expectations
So my recommendation is as follows: As early in the relationship as possible, invest the time necessary to clearly describe the shared expectations for how you will work with your customers and, and how you will work with your employees. If you do this well, everyone will be on the same page and when you deliver something a little bit better than they expect, the will see you as someone they trust, like and want to be loyal to – a strong driver of success for any business.
Desperate Times Means Desperate Franchise Buyers
Early in my career, I encountered a franchise buyer who had made a rash decision that turned sour quickly. The funny thing was that he was intelligent, experienced and had a great deal of corporate knowledge – all the attributes that franchisors desire for their many franchise opportunities. I was intrigued that this experienced and generally deliberate person would make such a bad decision. So what went wrong?