Why Are Other People Opening Franchises? And Why Should I?
Since the mid 90’s the number of small businesses in the US has been growing - and fast! It makes sense why - it gives you an opportunity to do something more interesting, to have more flexibility, and to be your own boss. Beyond just small businesses in general, franchises have been seeing particularly strong growth in the post-recession period. Franchises have grown to represent more than 4% of all businesses in the US and account for nearly 50% of all retail sales. So with more than 900,000 franchise businesses in the US we were wondering if we were right about why people are opening franchises? Is it for the flexibility? For the career change? For the freedom of being your own boss? Or for some other reason all together?
Over the past eight months we’ve been running a quiz to try to match people with the best franchise for them. One of the questions we’ve asked everyone is why do they want to open a franchise. We went back to the data from April and May to try to figure out what is driving people to open franchises. In the end the data was pretty clear cut and there was only one winner. As we initially speculated some people open franchises because they want more flexibility, or they want a more satisfying career, but neither of those are the primary reason for most people. The number one factor is that most people want to open a franchise to make money. More than 50% of the quiz takers reported that money was their primary consideration when it came to opening a franchise.
This came as a little bit of a surprise to me.but at the end of the day it makes sense. Franchises might be a good opportunity for people to make a change in their lives, but at the end of the day they are a major investment. And as with all major investments you’re probably making it with the intention of making money. So if you are thinking of opening your own franchise to make more money, have more flexibility, or have a more fulfilling career you’re not alone.
Interested in opening your own business? Try out our quiz for yourself and find your perfect franchise opportunity today!
Top 5 Reasons to Join an Emerging Franchise
Investing in any franchise is a risk. You’re counting on franchisors for guidance; other franchisees for support and you’re investing a ton of money to build your business. Now add the risk factor of investing in an emerging franchise, a franchise with only a few franchisees. Does it add risk? Maybe, but there are far more benefits of investing in an emerging franchise that the little added risk, is a fleeting concern. Your voice is not only heard by the franchisors, but it’s also helping to make positive changes for future franchisees. Take a extremely large franchise such as, McDonalds or Hilton. Can you imagine a franchisee picking up the phone to call the President of the company to share an idea they had on how to make franchisees daily operations more efficient? In an emerging franchise, you are able to have a close relationship with the corporate team behind the concept and your ideas will be taken seriously. They believe in you as much as you believe in them. Here are five more reasons to join an emerging franchise:
Big Sandwiches Equal Big Profits at Potbelly's Sandwich Works
The Potbelly’s train is firing on all cylinders and has successfully penetrated the uber-competitive fast casual sandwich sector. Potbelly sells a basic sub (PBJ, Pizza, etc) with relevant options (health, supremes) and offers an awesome dining experience. Their main target demographic is the lunch market, and their lunch lines are often out the door. Their menu includes soups, shakes and salads in addition to subs and the old-wood decor and live music make for a warm, neighborhood feel. Atmosphere is only the beginning though. Their products are well-crafted and satisfying. The quality of their ingredients is a cut above, yet price remains similar to that of their competition.
5 Profitable Franchises for 2015
The point is that he was so blinded by his desire to open one particular franchise, that he had no idea about anything other than the brand name.