Lead generation resource center

Chip Kelly, the current coach of the Philadelphia Eagles, is one of this generation’s great football innovators. Starting with his college coaching days at New Hampshire and then the University of Oregon, Kelly’s offenses were all about speed.

As I thought about it, I Googled his franchise and was met with a very troubling finding. When you searched for “fresh u franchise,” you weren’t met with any results relative to Fresh U.

Toward the end of the article, I teased that the most important pages on a website were landing pages.

If you’re still worried exclusively about what your website looks like on a desktop, you are falling behind the curve at a faster and faster clip. Some companies are even starting to eschew a desktop strategy completely in favor of mobile – think Instagram.

(I’ll warn you in advance, you’re going to lose a bit of faith in search engine marketing as you read through this post, so beware)

One topic that we discuss over and over here at FranchiseHelp is contact forms.

However, beyond that, the question remains about what time of day leads are most likely to respond.

Split Testing or A/B Testing or Multivariate testing (doesn’t really matter which term you use, they all mean the same thing) is one way for a franchise to figure out how to best design their website or test any strategy for that matter.

Yeah. I know. Shocking.