Lead Generation Resource Center

What is a click really? Think about trying to explain the concept of a click to your great-grandparents? If anyone has a good definition for a click, make sure to let me know.

However, as curiosity never rests around here, I decided to take it a step further and look at the same question over the course of a week and a month.

Before we get there, let me give you a brief introduction to Google Analytics.

The past few days, FranchiseHelp had the pleasure of attending the 6th Annual International Franchise Brokers Conference and Expo. As part of our attendance, we were invited to exhibit in the hallway right outside of the exhibition hall. (Franchises that work directly with the brokers were invited to sit in the hall itself.)

As I thought about it, I Googled his franchise and was met with a very troubling finding. When you searched for “fresh u franchise,” you weren’t met with any results relative to Fresh U.

(I’ll warn you in advance, you’re going to lose a bit of faith in search engine marketing as you read through this post, so beware)

Anyway, today we’re looking at evergreen content. Here’s a good video that coversthe idea:

For those of you who have been in the internet game for a long time, you know way more than I do about display ads. It seems that as long as people have been clicking around the internet, there have been advertisements ready to meet them. Anyone remember when banner ads used to look something like this?

There a number of pros and cons of phrase match, but I'm going to boil it down to a single set of issues.