Lead Generation Resource Center
People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.
You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.
My best email subject line this year (sort of)
It is nearly impossible to over-state the importance of an email's subject line. In my days as a franchise marketer, I've written well into the thousands of subject lines.
One Week Worth of Email Subject Line Tests
One thing I can tell you about our business is that we send a lot of email!
What’s the deal with this “Social, Local, Mobile” thing? And what should franchises do about it?
In 2014, the internet marketing community is all abuzz with the phrase “Social, Local, Mobile” There isn’t a week that goes by that you don’t hear someone espousing the merits of these three words. As with all buzzwords, there’s likely more glitz than substance, but let’s do our best to try and make sense of what’s going on here on three levels:
The Google Adwords Question for Franchises...Do I Have To?
Whether it’s loading Google.com, built in search bars in other browsers, Google Chrome, Google’s Android Operating system, or seemingly every other space in the world, Google is there waiting to answer everyone’s question about everything.
How Does Retargeting Actually Work?
You know that moment when you realize you keep seeing ads for the same company over and over again, no matter what website you visit? Of course you do.
What are different ways to think about retargeting people who visit my franchise’s website but do not convert?
One of the tried and true facts of franchise lead generation is that it generally takes a big leap of faith for someone to seriously consider opening a franchise.
Why franchises hate the Dallas Cowboys
Now that I asked that, let me clarify. I’m sure there are plenty of franchises headquartered in Texas for whom their employees love the Cowboys. (They were America’s team in the 90s after all!)
