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Lead Generation Resource Center

People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.

You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.

Posts tagged with "lead-gen-step-2"

WEBINAR: Things to Consider When Designing Your Franchise's Website

In this webinar, FranchiseHelp's Eli Robinson discusses how you should think about what your franchise's website should look like. This is how we achieve Step Two of online franchise lead generation: Turning Visitors into Leads.

How Franchise Conferences Work Like Online Lead Generation

As you know, we are pretty big advocates here about the four step lead generation process.

How to Think About Your Phone’s Keyboard for Mobile Forms

When we speak about conversion rate on our webpages, we usually speak about the little things. Some of those can be found here:

Browser Evolution 2014-2016: A Silent Killer

Over the course of the last few months, we’ve started to pick up our coverage of website design and actually capturing contact information from people visiting your site. You can check out the two most recent articles here:

Going Mobile. (It’s Time for You to Redesign Your Franchise’s Website.)

The Who may have been quite prescient for 1971 when they penned this decade's theme for online franchise lead generation:

A Conversation About Franchise Landing Pages With FranchiseHelp's Experts

Back to your question about “success,” that will have a different answer for every web page. Success is ultimately whatever action you want a visitor to take. It can range from providing contact information to placing an order to reading an article.

The Only Article I’ll Ever Write About Monthly Unique Visitors

Only 16 months ago (August 2014), we were sitting at 139,463. That’s an over 250% increase in traffic to FranchiseHelp in less than a year and a half!

“Franchising” May Be More Dead Than I Thought

Since then, I’ve received lots of positive and negative feedback on that article. Some people seem to think that I undersold my point, while others pointed to the fact that overall interest may be waning but interest amongst the most important groups was increasing.