Lead Generation Resource Center
People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.
You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.
New Study: Less Than Half of Franchises Call within 24 Hours
So when our FranFunnel team approached us and asked to run this study, we were ecstatic to finally put some numbers behind our qualitative work.
The Changing Realities of Phone Calls to Potential Franchisees
Before I dive into the details of the types of behavior we’ve been seeing recently here at FranchiseHelp, I want you to think about one question.
WEBINAR: Following Up With Franchise Leads
In this webinar, FranchiseHelp's Eli Robinson discusses best practices for following up with franchise leads, and get to Step Three of online franchise lead generation: Turning Leads into Candidates.
An Online Lesson From Offline Marketing
I’d say that we have a bit of an odd curiosity with offline marketing here at FranchiseHelp. In one way, we’re completely obsessed with marketing in general. On the other hand, we really don’t know much about how the majority of marketing dollars are spent in the world.
Text Messaging Is Absolutely Eating Phone Call's Lunch
When given the choice between communicating via phone call vs. text message, nearly 90% of users choose text message. What does this mean for franchise sales?
What Day of the Week Should You Send Franchise Email?
Anyway, on the heels of that post, we received an email from one of our readers. Here’s what it said:
We Changed Our Email Send Times, Again – Five Graphs That Tell the Whole Story
For those of you who have followed the lead generation resource center since its inception, you’ll realize that we’re almost 18 months into this awesome experiment. We certainly appreciate your avid readership, as it inspires us to cover all the latest in online franchise lead generation.
A Lesson About Email Automation on Christmas Eve
It’s 4PM on Christmas Eve, 2015. The FranchiseHelp offices are technically closed, but I decided to stick around NYC this year. So here I am with an empty office.
