Lead generation resource center

One of the best places to work on improving your conversion rates is the e-mail auto-responder.

It is nearly impossible to over-state the importance of an email's subject line. In my days as a franchise marketer, I've written well into the thousands of subject lines.

One thing I can tell you about our business is that we send a lot of email!

As important as it is to focus on the lead "generation" part of the sales funnel, it's equally, if not more, important to make sure that your franchise's follow-up process is optimized.

However, beyond that, the question remains about what time of day leads are most likely to respond.

Split Testing or A/B Testing or Multivariate testing (doesn’t really matter which term you use, they all mean the same thing) is one way for a franchise to figure out how to best design their website or test any strategy for that matter.