Lead Generation Resource Center
People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.
You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.
An Email Autoresponder That Didn't Work and Why
One of the best places to work on improving your conversion rates is the e-mail auto-responder.
My best email subject line this year (sort of)
It is nearly impossible to over-state the importance of an email's subject line. In my days as a franchise marketer, I've written well into the thousands of subject lines.
One Week Worth of Email Subject Line Tests
One thing I can tell you about our business is that we send a lot of email!
Call my franchise leads at 11PM? What?
However, beyond that, the question remains about what time of day leads are most likely to respond.
Optimizing Your Franchise Lead Follow-Up Process
As important as it is to focus on the lead "generation" part of the sales funnel, it's equally, if not more, important to make sure that your franchise's follow-up process is optimized.
What is Split (A/B) Testing?
Split Testing or A/B Testing or Multivariate testing (doesn’t really matter which term you use, they all mean the same thing) is one way for a franchise to figure out how to best design their website or test any strategy for that matter.
