Lead Generation Resource Center
People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.
You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.
The Only Cyber Monday Email I Actually Read
“You know it’s Cyber Monday when I have 41 emails in my Promotions Inbox”
Text Message Copy Testing – We Finally Did It
In the past we’ve written about how important the concept of continuous innovation is to the technology business. Other industries may have the luxury of resting on yesterday’s solutions, but the technology sector moves too fast to ever have that attitude and succeed.
A Conversation About Franchise Email With Two Guys Who've Sent 100 Million
There's always going to be naysayers about older marketing channels. But I firmly believe in the power of email for now.
We accidentally pushed a major code bug OR What we learned selling our own contact information
One of our most common themes here at the Lead Generation Resource Center is the importance of continuous innovation. As we’ve written before, the lead generation industry (not simply in franchising) is rife with complacent players that are content implementing yesterday’s tech solutions today.
Our best email of 2015 – And what it teaches us
Well, for 2015 I’m happy to report that we’re probably going to end up sending well over 100 million emails! And that only means that we’ve learned more about how potential franchisees interact with email.
Call Verification: Here’s exactly how we do it (for now)
In case you’re already scratching your head a bit, I want to speak a little bit about “call verification” as a concept.
Why don’t more people open my franchise’s emails? (And how to change that…)
For those of us that are familiar with the world of email marketing, you’ll know that the question posed in the title of this post is one that you ask yourself quite frequently. No matter how successful your email campaigns are, you always want to know how to reach more people on your list.
Why are people interested in opening franchises? (It's pretty simple, actually...)
For example, a “car guy” is far more likely to want to open an automotive franchise than a tutoring franchise.
“Call Me” Has Turned to “Text Me” for Franchisees
Last July, FranchiseHelp began its first experiment with text messages as a means of communicating with potential franchisees. The findings from those tests will transform franchise sales and development.
