Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

5 Profitable Franchises for 2015

Searching for a franchise? As you consider becoming an entrepreneur, profitability definitely needs to be one of the criterion you explore deeply. It may seem obvious, but it turns out that often times, prospective franchisees simply follow their passion in lieu of actually considering the economics of franchise ownership.

A franchise you invest in needs to make economic sense

For example, we met with a prospective franchisee recently who was completely obsessed with opening his own Taco Bell franchise. When I asked him why he thought that he would make a good Taco Bell franchisee, he jokingly responded, “Yo quiero Taco Bell” (a reference to their old marketing campaign).

The point is that he was so blinded by his desire to open one particular franchise, that he had no idea about anything other than the brand name.

So without further ado, we present five of our (favorite) potentially profitable franchises for 2015:

  1. Dickey’s Barbecue Pit – It’s one thing for a restaurant to tell you how profitable they are. For the most part they’re referring to the margins that can be made from their dine-in or take-out offerings. Well Dickey’s actually has 5 different ways to make money. To go along with dine-in and take-out, they also have retail items, catering, and special holiday meals. While the restaurant business can be a risky proposition, Dickey’s allows you to diversify how the money comes in, thus allaying some of that risk.
  2. Earthwise Pet Supply – It turns out that pet owners spend a lot of money on their pets. A LOT OF MONEY! And Earthwise is a pet supply store that can take advantage of that fact. By marrying the pet supply world with an organic spin, they’re able to be incredibly popular with customers. Franchising since 2008, Earthwise owners can really take advantage of this relatively young franchise.
  3. Fresh U – Relatively new to the franchisor world, Fresh U is a new technologically-driven healthy restaurant based out of Hoboken, New Jersey. Matt Rodrigue, the owner of Fresh U, keeps in close contact with us, and he continues to tell us that healthy food restaurants are very profitable. As Americans alter their diets to focus more on food that is better for them, they are often willing to pay a higher price. $7 smoothies would have been unthinkable 5 years ago, yet now they are here!
  4. Hobby Quest – Hobby Quest is a children’s educational franchise that is on our profitable list because of how quickly you can expect a good ROI on your investment. As a home-based franchise, there’s not a lot of pressure to recoup large startup costs. As soon as the revenue starts rolling in, the profit should as well. Never underestimate any business with low overhead, and Hobby Quest is particularly suited to take advantage!
  5. Real Property Management – There’s a lot of money in real estate, and owners are constantly looking for competent property managers. Some real estate owners will pay lots and lots for the ability to not have to think too much about their investment. That’s where you come in. By managing properties, you can gain access to some of the steadiest cash flows in the U.S., rents. As long as the owners are seeing their rent roll in consistently, you’ll keep seeing paychecks as well. What a deal!

If you’re interested in any of the franchises above, click on their name to be taken to a more detailed look at the requirements for opening a location.

Why I Have an Issue with the Forbes Franchise Rankings

The 5-Year Growth Rate and 5-Year Franchise Continuity are both great independent metrics of how a franchise is doing on average. As a potential franchisee both of these statistics are vital for selecting a franchise - you want to select a franchise that will provide you with a high return on investment and which will survive in the long run. I think these are, as FRANdata and Forbes suggested, two of the biggest (if not the two biggest) and most obvious metrics for whether or not a franchise is a “good” opportunity for a franchisee. But how do you use these to determine which franchise is BEST? This is the fundamental difficulty in coming up with a ranking system - it isn’t the difficulty in separating the good from the meh from the bad - it’s separating the great from the good and the best from the great. In the case of these rankings I found it to be pretty difficult to comprehend how they differentiated between the top ranked franchises. For instance, if you look at the difference between Discover Map (Forbes #4), Just Between Friends (Forbes #5), & Seniors Helping Seniors (Forbes #6) they all have extremely close continuity ratings and substantially different growth rates. In fact, in the case of these three, the overall rankings are opposite the growth rate rankings. Seniors Helping Seniors is ranked at the bottom of these three franchises despite having a growth rate that is 31 percentage points higher than Discovery Map and a continuity that is only 2 percentage points lower. This suggested to me that continuity was viewed as the dominant factor. But that logic didn’t hold for the rest on the “Economy Class” Top 10, as BrightStar Care (Forbes #7) had the same growth rate as Pop-a-Lock (Forbes #8) but a continuity rate that was 12 percentage points lower. These comparisons show that these were not the only two factors that went into the rankings, which is understandable, but no other factors that are explicitly listed in their results seem to be major factors.

Social Media Tips for Franchisors and Franchisees (from a Franchise Lawyer)

No, these aren’t marketing tips. I can’t help you get more Twitter followers, and I can’t help direct more traffic to your Facebook page. What I can do, however, is provide information that might help keep you out of trouble while you do these things on your own.