When Motel 6 conceived of the idea for a campaign in the mid-1980s, Bodett
worked on NPR’s All Things Considered program. The Richards Group, a Dallas-
based advertising agency, was hired by Motel 6 in 1985 and thought Bodett
would be an excellent spokesman for the chain because of his warm and friendly
vocal style. Hired in 1986, Bodett ad-libbed the line, “We’ll leave the
light on for you”while in the recording studio for the first time and the
slogan was both an instant and lasting success, staying with the chain for
over 25 years and counting.
There are thousands of franchises in all type of industries, some of which can be started for as little as $25,000 and some of which require millions of dollars. Here are five of the most expensive industries for franchise businesses:
Kardashian matriarch Kris Jenner has been criticized for “pimping out” her children, but the mother’s shrewd dealings may be a smart move. Of the 10% manager fee Kris takes from her family members’ earnings, daughter Kourtney says, “We’d have to give it to someone else; I’d rather keep it in the family,” and Kim states, “She has this vision for us, and she makes it happen.” In fact, it has been reported that Kris “makes it happen” to the tune of $65 million a year. What can business owners learn from this? When the goal is to build wealth, keep it in the family – all of it.
Today, Juice It Up has nearly 100 stores across California, Arizona, Texas,
and New York. The California-style juice bar's smoothiesare consistently
voted "best tasting" among the top smoothie and juice bar chains.
In the Cold Stone case, the franchisees are also seeking information relating
the pricing of the supplies on which the franchisor is receiving the vendor
rebates. If it turns out that the prices that vendors charge franchisees are
artificially inflated in order to allow for payment of these “kickbacks” to
the franchisor, then the franchisees no doubt will assert additional claims in
their lawsuit against Kahala. Such claims may include fraud for inadequate or
misleading disclosures in the Cold Stone FDD (if in fact information was
withheld – at this point, we don’t know who is right or wrong).
The franchise agreement should also address who gets to use the franchisee’s
phone numbers after the franchise agreement expires. Traditionally, this right
has belonged to the franchisor, but with home-based businesses becoming the
norm, franchisors that allowed franchisees to use their home phones or
existing cell phone numbers might have an issue regaining control of this
component of their former franchisees’ business presence.