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Lead Generation Resource Center

People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.

You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.

Posts tagged with "explanations"

Reddit for Franchises: An Introduction and an Example

As your franchise searches for more and most importantly different sources of traffic to drive to your website, the conversation will likely eventually turn to Reddit.

Guest Posting for Franchises

One of the strategies that internet marketers are turning to more and more frequently as the calendar turns to 2015 is the idea of the guest post.

What is franchise lead generation?

The process by which a franchisor finds prospective franchisees to open a new franchise - best practices, lead sources, budgets, process, and tech used for franchise lead gen.

Evergreen Franchise Content i.e. Our Most Popular Blog Post

Anyway, today we’re looking at evergreen content. Here’s a good video that coversthe idea:

What’s the deal with this “Social, Local, Mobile” thing? And what should franchises do about it?

In 2014, the internet marketing community is all abuzz with the phrase “Social, Local, Mobile” There isn’t a week that goes by that you don’t hear someone espousing the merits of these three words. As with all buzzwords, there’s likely more glitz than substance, but let’s do our best to try and make sense of what’s going on here on three levels:

The Google Adwords Question for Franchises...Do I Have To?

Whether it’s loading Google.com, built in search bars in other browsers, Google Chrome, Google’s Android Operating system, or seemingly every other space in the world, Google is there waiting to answer everyone’s question about everything.

How Does Retargeting Actually Work?

You know that moment when you realize you keep seeing ads for the same company over and over again, no matter what website you visit? Of course you do.

What is Split (A/B) Testing?

Split Testing or A/B Testing or Multivariate testing (doesn’t really matter which term you use, they all mean the same thing) is one way for a franchise to figure out how to best design their website or test any strategy for that matter.