One Week Worth of Email Subject Line Tests
One thing I can tell you about our business is that we send a lot of email!
The cool thing about it is that it's free -- kind of. (As of this writing,we pay Mailchimp to help us with our delivery and list management). But the point is that email is an incredibly inexpensive marketing vehicle relative to some of your other options out there.
The awesome thing about email (for us nerdy marketers anyway) is that you can test lots and lots of different parts of the message including:
- What time you send the message
- Subject line
- Name of the sender
- Plain-text vs. HTML
- What the email copy actually says
- Colors, sizes, shapes...
The email world is your oyster.
Anyway, we thought that we'd share the results from some of the emails we sent toward the beginning of September. The data below is specially for the various subject lines and how they performed from an open and click rate perspective.
As you can see, we didn't exactly have a lot of successful tests during that week. With the exception of email #1, the control subject outperformed the experiment. (I guess you could say that #4 was close to a tie!)
But it's this (sometimes frustrating)process of testing trial and error (split testing subject lines, varying copy length and style, and so much more) that, over time, can ultimately drive amazing email success for your brand.
Have a question about split testing emails or subject lines? Shoot us a note.
2016 United States of Franchising
In the past 12 months, over 5.4 million people have visited FranchiseHelp.com, the internet’s leading resource on becoming a franchisee. Given the sheer volume of Americans seeking information about franchising from us, we’re in a unique position to look at how this breaks down across the nation.
Specializing in Franchise SEO? Not So Fast.
However, perhaps our favorite side benefit of the annual trip is when we get to walk the convention floor and see all the other businesses that service the franchise industry. Law, staffing, background checking, security, media, financial, data, sales, marketing, and just about every other type of company has a presence.
A Split Test That Shows The Power of One Word
For part of our franchise selection experience, we use a selection button as one of our calls to action. Essentially for a user to select one of the franchises on our category pages, they must click a button: