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One Week Worth of Email Subject Line Tests

One thing I can tell you about our business is that we send a lot of email!

The cool thing about it is that it's free -- kind of. (As of this writing,we pay Mailchimp to help us with our delivery and list management). But the point is that email is an incredibly inexpensive marketing vehicle relative to some of your other options out there.

The awesome thing about email (for us nerdy marketers anyway) is that you can test lots and lots of different parts of the message including:

The email world is your oyster.

Anyway, we thought that we'd share the results from some of the emails we sent toward the beginning of September. The data below is specially for the various subject lines and how they performed from an open and click rate perspective.

Results of Email Subject Line Tests

As you can see, we didn't exactly have a lot of successful tests during that week. With the exception of email #1, the control subject outperformed the experiment. (I guess you could say that #4 was close to a tie!)

But it's this (sometimes frustrating)process of testing trial and error (split testing subject lines, varying copy length and style, and so much more) that, over time, can ultimately drive amazing email success for your brand.

Have a question about split testing emails or subject lines? Shoot us a note.

What’s the deal with this “Social, Local, Mobile” thing? And what should franchises do about it?

In 2014, the internet marketing community is all abuzz with the phrase “Social, Local, Mobile” There isn’t a week that goes by that you don’t hear someone espousing the merits of these three words. As with all buzzwords, there’s likely more glitz than substance, but let’s do our best to try and make sense of what’s going on here on three levels:

Is the franchising summer lull a real thing?

As long as we’ve been in the industry, the team here at FranchiseHelp has been told about this terrible five month period between May and September. Allegedly, the summer is the absolute worst time for franchise development.

We accidentally pushed a major code bug OR What we learned selling our own contact information

One of our most common themes here at the Lead Generation Resource Center is the importance of continuous innovation. As we’ve written before, the lead generation industry (not simply in franchising) is rife with complacent players that are content implementing yesterday’s tech solutions today.