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One Week Worth of Email Subject Line Tests

One thing I can tell you about our business is that we send a lot of email!

The cool thing about it is that it's free -- kind of. (As of this writing,we pay Mailchimp to help us with our delivery and list management). But the point is that email is an incredibly inexpensive marketing vehicle relative to some of your other options out there.

The awesome thing about email (for us nerdy marketers anyway) is that you can test lots and lots of different parts of the message including:

The email world is your oyster.

Anyway, we thought that we'd share the results from some of the emails we sent toward the beginning of September. The data below is specially for the various subject lines and how they performed from an open and click rate perspective.

Results of Email Subject Line Tests

As you can see, we didn't exactly have a lot of successful tests during that week. With the exception of email #1, the control subject outperformed the experiment. (I guess you could say that #4 was close to a tie!)

But it's this (sometimes frustrating)process of testing trial and error (split testing subject lines, varying copy length and style, and so much more) that, over time, can ultimately drive amazing email success for your brand.

Have a question about split testing emails or subject lines? Shoot us a note.

I'm Falling In Love With Facebook

If you’re like most, you probably assume that social media is a marketing channel full of thirteen year old girls.

2015 United States of Franchising

In the past 12 months, almost 3.7 million people have visited FranchiseHelp.com, the internet’s leading resource on becoming a franchisee. Given the sheer volume of Americans seeking information of franchising from us, we’re in a unique position to look at how this breaks down across the nation.

When Should You Serve Facebook Ads. AKA We Tried to Outsmart Facebook

We love Facebook ads here at FranchiseHelp. They’re a great tool to use to reach a very specific audience with a more narrative message than you can usually accomplish with search ads. But beyond that we love the details you can get out of the data and the amount you can tweak your campaigns to take advantage of all sorts of small details. That’s why we figured that Facebook would be the perfect place to run this experiment. We created a set of ten different ads and then ran each ad in 24 different adsets, one for each hour of the day. We let these ads run for a full month and believe it or not, a best time started to emerge.