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Lead Generation Resource Center

People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.

You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.

Most Recent

Optimizing Your Franchise Lead Follow-Up Process

As important as it is to focus on the lead "generation" part of the sales funnel, it's equally, if not more, important to make sure that your franchise's follow-up process is optimized.

An A/B Test That Shows the Value of Color

For part of our franchise selection experience, we use a “jumper” as one of our calls to action. Essentially when a user selects one of the franchises on our category pages, a bar “jumps” down from the top of the page to ask them to take them to a lead form:

What is Split (A/B) Testing?

Split Testing or A/B Testing or Multivariate testing (doesn’t really matter which term you use, they all mean the same thing) is one way for a franchise to figure out how to best design their website or test any strategy for that matter.

What are different ways to think about retargeting people who visit my franchise’s website but do not convert?

One of the tried and true facts of franchise lead generation is that it generally takes a big leap of faith for someone to seriously consider opening a franchise.

Why franchises hate the Dallas Cowboys

Now that I asked that, let me clarify. I’m sure there are plenty of franchises headquartered in Texas for whom their employees love the Cowboys. (They were America’s team in the 90s after all!)

What are CPM, CPC, and CPA?

In the world of online advertising, there are three main types of way for a franchisor to pay for advertising, CPM, CPC, and CPA.