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Lead Generation Resource Center

People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.

You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.

Most Recent

My Ideal A/B Test (That I Can’t Run But You Can)

It seems that a day doesn’t go by that two of us aren't vigorously arguing the merits of each, comparing and contrasting strategies that pit these two forms of communication against each other.

Chip Kelly Wouldn’t Like Average Time on Site Either

Chip Kelly, the current coach of the Philadelphia Eagles, is one of this generation’s great football innovators. Starting with his college coaching days at New Hampshire and then the University of Oregon, Kelly’s offenses were all about speed.

What sitting in a hallway, real estate, and Facebook ads have in common

The past few days, FranchiseHelp had the pleasure of attending the 6th Annual International Franchise Brokers Conference and Expo. As part of our attendance, we were invited to exhibit in the hallway right outside of the exhibition hall. (Franchises that work directly with the brokers were invited to sit in the hall itself.)

Wait? Phone numbers aren’t just mobile or landline?

Recently, FranchiseHelp did some data analysis to learn what types of phone numbers our leads provide us.

Branded Search for Franchises – The First Adwords You Should Buy

As I thought about it, I Googled his franchise and was met with a very troubling finding. When you searched for “fresh u franchise,” you weren’t met with any results relative to Fresh U.

Lead Generation Landing Pages – An example from the mortgage industry

Toward the end of the article, I teased that the most important pages on a website were landing pages.

Inbox Changes – Here We Go Again...

Before I dig into what is a very dynamic topic for email marketing, I want to talk about mailboxes. In 1775, when Benjamin Franklin became the first postmaster general of the U.S., mailboxes looked something like this:

How FranchiseHelp Makes Our Site Look Different On Your Phone

If you’re still worried exclusively about what your website looks like on a desktop, you are falling behind the curve at a faster and faster clip. Some companies are even starting to eschew a desktop strategy completely in favor of mobile – think Instagram.

Why did you click on my ad? A franchise advertiser’s Google lament.

(I’ll warn you in advance, you’re going to lose a bit of faith in search engine marketing as you read through this post, so beware)