Lead Generation Resource Center

Toward the end of the article, I teased that the most important pages on a website were landing pages.

Before I dig into what is a very dynamic topic for email marketing, I want to talk about mailboxes. In 1775, when Benjamin Franklin became the first postmaster general of the U.S., mailboxes looked something like this:

If you’re still worried exclusively about what your website looks like on a desktop, you are falling behind the curve at a faster and faster clip. Some companies are even starting to eschew a desktop strategy completely in favor of mobile – think Instagram.

(I’ll warn you in advance, you’re going to lose a bit of faith in search engine marketing as you read through this post, so beware)

One topic that we discuss over and over here at FranchiseHelp is contact forms.

Usually, when I’m writing on the topic of turning visitors into leads, I share tips and tricks for how we think about raising conversion rate i.e. getting more people who visit your site to fill out a form.

Anyway, today we’re looking at evergreen content. Here’s a good video that coversthe idea:

For certain emails, the main purpose is branding. The goal of these emails is very high distribution and are traditionally evaluated using open rate as the primary metric.

It seems like just yesterday that text messages were “on the rise.” And now, at the end of 2014, text messaging seems to be nearly ubiquitous.