We’ll take a break today from our usually super-analytical tone today to speak about something a little less “numbersy.” It's hard getting franchise professionals to say yes, but one of these four messages should cut through the noise.
If there's a single place that I promise your franchise can improve in your sales efforts, it's what you do with leads generated overnight. Here are four potential solutions to this issue.
Recently, I came across a fantastic article with seven bold online marketing predictions for 2018. All seven have some implications for you as a franchisor, but one specifically was very surprising.
Snapchat's first advertising products hit the market a few years ago. Now that 2018 has arrived, here's a look at what ad opportunities exist on the platform for franchises
My first day in franchise lead generation was January 6th, 2014. In four years, something quite terrifying has happened. Leads have radically shifted their preferences, while franchises haven't adapted. Here's what you need to know.
28% of franchise leads are generated on Saturday and Sunday. This is a big problem for franchises because most sales teams aren't working then. So what are you to do? Here are 3 options.
Your franchise sales website is really, really important. And if you asked me the most important thing to make sure is happening, then this is what I would tell you...