Posted on Oct 20, 2011
10 Surefire Tips to Improve Your Next Franchise Convention
- Set objectives. Use your objectives in your planning, stay focused, and always control the message.
- Ask questions. What do I want attendees to do? What do I want my staff to do? What do I want vendors to do?
- Follow a disciplined creative development process. Keep an open mind to new or non-traditional ideas. Bring in fresh ideas, but use a structure when brainstorming. Match the medium to the message and remember: good graphic design matters.
- Promote early and often. Nothing else matters if they don’t come. Give them good (business) reasons to show up. Videotape your convention and start promoting next year’s convention immediately post-show.
- Presentation matters. Learn proper mic techniques and rehearse, rehearse, rehearse. Remember, brevity is a blessing—don’t recap. Choose the right guest speaker. And please—don’t read your PowerPoint.
- Go with the flow. Plan the rhythm of your show. Start with a strong first impression, choose the right breakout format, and build to a climax.
- Have fun with a purpose. Choose appropriate entertainment that will support your convention’s business objectives. Don’t let them forget the experience.
- Get it right the first time. In live production, there is no second take. Every presenter should have a tech rehearsal and the tools they need.
- Don’t skimp. Avoid the hotel A/V department. Go for quality sound, projection, and lighting. It doesn’t have to be extravagant; it does have to work.
- Manage your budget. Look for hidden costs in hotel, speaker, and entertainment contracts. Urge all your top suppliers to sponsor meals and other breakout sessions.
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