Franchising and the Economy Infographic
In all the talk about deficits,unemployment, and the precarious state of our nation's economy, one of America's most powerful engines for recovery is often (and foolishly) excluded from the conversation -- a classic case of missing what's right under our nose. Developed and perfected right here in the U.S., the franchise business model represents the ideal blend of national heft and local business, accounting for hundreds of thousands of stores, millions of jobs, and billions in annual output.
Measuring the Impact of Franchising on the U.S. Economy
Few people realize how critical franchising is to our economy, but as the infographic below illustrates, some of the most celebrated brands in the U.S. today were launched during times of deep recession, and franchised businesses as a whole continue to serve as a model workhorse for productivity and wealth creation in our nation.
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Trademark Infringement Headlines Offer Franchisors Important Lessons
The Griller franchise prevailed in its trademark infringement suit against The Original Griller. This was due, in part, to the fact that The Original Griller’s logo featured the word “Griller” more prominently than the other included words.
CAUTION: 5 Things to Avoid with Your Small Business
Idea wealth, that is. Many entrepreneurs are too scared to talk about their new idea because they think that somebody else will steal it! In more cases than not, nobody has the time, energy, resources or PASSION to turn that idea into a reality. Got an idea? Tell people about it! You'll beshocked at some of the great feedback you get.
A Primer on Cooperative Advertising and Outdoor Ads
Larger parties (e.g manufacturers, brands, and franchisors) typically covers the lion’s share of an ad’s cost via reimbursement or in trade. This makes local advertising affordable for your business, while simultaneously lowering out-of-pocket and inventory costs.
