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Posted on Aug 08, 2011

From Cali to Atlanta: Franchisor Makin' Dough and Makin' Moves

La Pizza Loca Franchise Founder Buys Atlanta Hawks - Franchise HelpA prominent California-based restaurant chain owner has purchased a majority stake in the National Basketball Association's Atlanta Hawks.

Alex Muruelo founded La Pizza Loca franchise opportunities and is no stranger to sharing his dough.  La Pizza Loca is one of the more popular restaurant franchises on the west coast, with over 50 locations in SoCal.  The success of the pizza chain, which has been franchising since 1991, has helped him fund this multi-million dollar acquisition of the team and the arena in which it plays -- the Philips Arena.  The 48-year-old is now the NBA's first Hispanic Majority owner.

"I'm a person who doesn't give up," Muruelo told the The Atlanta Journal-Constitution. "I want to bring a championship to the city of Atlanta."  It is this competitive spirit that is responsible for so many athletes getting involved in franchising and vice versa. Bringing a championship to Atlanta will be no small task -- the franchise has not won an NBA title since the Bob Pettit era in 1958.  The Hawks held the 5 seed in last year's NBA playoffs, finishing the regular season with a 44-38 record.  The team impressed in the first round of the playoffs, easily handling the Orlando Magic.  However, they would eventually fall short in the second round, losing to the Chicago Bulls four games to two.

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