How to Use Facebook to Promote Your Franchise
With franchisees typically having to pay 3 to 7%, and in some cases more of gross revenue to support corporate's national marketing efforts, it often leaves little left in the budget for a franchisee to spend on local marketing. As a result, more and more franchisees are leveraging free social media platforms to spread the message about their franchise. In this post, we focus on the biggest and most powerful platform of all, Facebook. Here are some easy ways to expand your presence (and promote your business) on Facebook, without spending a buck, courtesy of i-netpreneur.
1. Make a Professional-looking Facebook page and DON'T BE ANNOYING:
Don't be one of those people that is constantly updating their status with unnecessary information like what their horoscope says today or the results of the most recent Facebook quiz. Keep it clean and concise. Have your business information on the page, as well as links to your website, Twitter, etc. Provide status updates on things that are actually useful to your target demographic.
2. Engage your fans:
Sometimes it can be very useful to reward those people who are Facebook fans with free giveaways or special discounts for your product. This will not only make your fans happy but will also give them an incentive to check out your page and encourage their friends to join in.
3. Measure and Track Interactions:
Just as you check your own personal website, you should be going through your statistics (check out Facebook Insights), and seeing what is driving comments and traffic.
4. Add a Like Button To Your Website:
Just by adding a like button to your website, you will be able to drive a lot more traffic because your site will start showing up on people's Facebook feeds and getting connected to other sites. This is a great way to get your content to go viral.
5. Enable Facebook Comments:
If you own a blog, you should take the time to integrate Facebook comments. This way, your visitor need only be signed into their Facebook to make comments, which is way easier than having to remember different passwords or sign up for multiple accounts.
Check out the full article at i-netpreneur.
All In The Family: Getting Support From Your Loved Ones Before Opening a Franchise (Even Your Dog)
Early in the franchising process, you will have to enroll your loved ones in this entrepreneurial vision so that they’re inspired to support your franchise endeavors emotionally, practically and otherwise.
A Primer on Cooperative Advertising and Outdoor Ads
Larger parties (e.g manufacturers, brands, and franchisors) typically covers the lion’s share of an ad’s cost via reimbursement or in trade. This makes local advertising affordable for your business, while simultaneously lowering out-of-pocket and inventory costs.
Steps to Select and Protect a Valuable Trademark
The first thing to keep in mind when selecting a trademark is that not all words and names are capable of being protected as trademarks. No one business owner can claim exclusive rights in generic terms and logos, because all business owners need to be able to use these in order to identify their goods or services. Thus, a residential painting franchise likely could not claim exclusive rights in the name “Painting Pros”, because this is simply a generic description of the services that the business offers.
