Franchise Articles

Posted on May 12, 2014

Learn How Five Star Painting Franchise Offers Five Star Franchisee Support

What sets Five Star apart from other painting franchises?

We can generate up to 70% of the leads from in house managed campaigns, we have our award winning Sales Support that has proprietary telephone systems to turn leads into set appointments, industry leading pricing for product and proprietary sales, and support software that is proven to close deals and manage your business in the most efficient manner possible. We also have industry lead validation and discovery processes so that our candidate can truly understand our business model and reasons for success.

Can you tell us about the business model for a Five Star franchise?  How do your franchisees make money?

We provide every new franchise owner with all the top performing traditional lead generation outlets. But what really makes a difference to our franchise owners is our expertise in online marketing lead generation. We help them achieve ideal lead costs that yield a significant ROI.

What is the current state of the painting sector within the larger home services category?

We are part of a 100 Billion dollar construction industry that is continually growing every year. We expect to be able to increase our reach in the residential and commercial sectors every year. There is plenty of room for Five Star Painting to add hundreds of franchises across the USA and Canada.

Can you describe the primary target customer for Five Star?  How are your franchisees reaching out to this target customer?

We target new homeowners and homeowners looking for fresh new colors. The approach we have taken is to make sure we are where the customers are looking, which is why our online marketing efforts are such a large focus.

What are the most important things a prospective franchisee or employee should know or be prepared for when entering the painting industry?

Candidates won't need to be industry experts but they should have a strong background in sales, marketing, finance, and/or operations.

How do you keep ahead of the curve when it comes to competitors?

Our marketing team collaborates with our franchise owners regularly. Together we find the best ways to get in front of potential customers, which are constantly changing. We stay ahead of our competitors because we stay close to the consumer.

Where do you see Five Star going in the next five years?

Continually growing our company. In 5 years, we are forecasting around 200 units, and in 10 years 400 units.

Are there any changes you foresee in your industry?

The marketing within the industry has become more sophisticated as it is moving from traditional marketing to online marketing. This movement to online marketing has created a competitive advantage for Five Star Painting, helping franchisees generate business through Google, Yahoo!, Bing, etc.

What are some common characteristics of your top performing franchises?

Our top performing franchises follow a system, one that we have provided to them. The closer they follow the system, the more successful they have become.

What kind of training and support can your franchisees expect to receive?

Training at Five Star Painting is unlike any other concept. We facilitate training right from the start with a week long on site pre-launch training. You also have a brand manager that works with you closely each month and we host regional trainings as well as an annual conference where additional training is provided.

What kind of work background or skills set are you looking for in a franchisee?

Candidates won't need to be industry experts but they should have a strong background in sales, marketing, finance, and/or operations.

What are your growth plans for Five Star Which geographic markets are you targeting for expansion?

In 5 years, we are forecasting around 200 units, and in 10 years 400 units.

What type of area development opportunities are available?

We have single territory and multi-territory franchise opportunities, as well as master franchise opportunities for international markets.

Learn more about Five Star Painting at FranchiseHelp.

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